Adapt to the changing SEO landscape with quality content

Sept. 20, 2011 - PRLog -- With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business. SEO and SEM have become part of everyday business vocabulary, however with the developing search engine algorithms and the ever-changing user generated content, the application of these concepts is constantly evolving.

Search engines are smart, and they are changing on a daily basis. However there are a few recommendations around managing online content that can assist in getting search engines to consider your information as a useful and relevant source.

Beyond your website, you need to manage the content via alternative channels. The use of Google Maps, online directories and social media are becoming much more important to consumers as sources of relevant and up to date information. Businesses need to ensure their details on these channels are current and provide the right information to engage with their market.

Find the right keywords

The right words are paramount in effective online marketing; more so than a glamorous site design. If a consumer begins reading your content and the copy is badly written, too complex or not relevant, they won’t be convinced on the credibility of your company. Choosing the right words for your audience is the initial step in building a relationship that can hopefully turn into a transaction.

You need to have an in-depth insight into your audience and what language or keywords they’ll be searching for online. Try using Google’s keyword suggestion tool for developing your SEO and SEM strategies. This tool assists in the identification of the most popular search terms around your content. Using the right keywords, but not overusing them, will drive better results and maximise your return on investment online.

Relevant copy

Your audience is more likely to share relevant content and this should be a key objective in managing your online presence. When your information is shared, it increases your visibility to search engines and in turn increases your rankings in search results. Tailor the content to your audience by:

   * Capturing them through relevant and targeted language
   * Telling a story, it’s a great way to hold onto a reader
   * Prompting a desire to interact with your brand or product, instinctively positioning your company as the best to service their needs
   * Call to action – include a link to the next page or contact window.

http://aim-internet.com/

Article sourced from:
http://www.dynamicbusiness.com.au/technology/adapt-to-the...

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Aim Internet are an Website Design company based in Birmingham, West Midlands providing website design, emarketing, and ecommerce.