Preparing the ecommerce site for the holiday season

Sept. 16, 2011 - PRLog -- A holiday for an ecommerce website? No way!
Ecommerce websites are somewhat like essential services and medical services. They don’t have the concept of a five-day week. Nor can they actually ‘take off’ when they feel like it. If you think of the physical store as a bank which can down the shutters on stipulated days or dates, ecommerce businesses are like ATMs. They are expected to offer 24x7x365 service. What does an ecommerce website do when a holiday season approaches? Far from thinking of being off business, it is during this time that its business hits a peak. This is when people are expected to shop a lot more than they do on normal occasions.
Plan ahead of the holiday
Since ecommerce websites are sure that their best time of the year is the holiday season, they need to plan ahead. What does an ecommerce website actually plan? There are many things it needs to; but the most important is to make sure the website has two critical elements to handle rush traffic –stocks and the bandwidth to handle traffic. Flexible and scalable ecommerce solutions such as http://www.nichesuite.com/ offer enough freedom to plan, because it equips the ecommerce business with the resilience needed for handling heavy loads. Make sure you have a solution that can see you through situations like this without creating hiccups of any kind.
Customers have to get what they are looking for
Secondly, make sure you have enough stock with you. This is one aspect about which a business that has a good idea of its market needs to take a good look at. If an ecommerce business specialises in clothing for instance, it knows which design or material is in vogue during different periods of time. So, it should know which of its designs is likely to be sold during the holiday. It makes sense to keep these fast moving items in high stock. The ecommerce business could also look at other small but important aspects of the business, such as facilitating ease of purchase of an item. This is important during any time, but during a holiday season, shoppers are likely to have less time and could be short of patience.
Make information about offers prominent
The holiday season is when shoppers expect the best deals, right? An ecommerce website has to keep this in mind and make information about the product, such as the offers it has, as conspicuous as possible. The offer a product has is likely the most important reason for a purchase during the holiday season.

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