Natures Gentle Touch Introduces a 3-Step Solution for Hair Breakage

Aug. 23, 2011 - PRLog -- Natural hair care brand and premium solutions provider for hair and scalp problems,  Natures Gentle Touch has introduced a 3-step solution that holds the key to treating as well as preventing the most disturbing hair growth challenge amongst African women, hair breakage. The formula is a blend of rich natural ingredients like Wheat Germ Oil which aids cell growth and tissue formation, Jojoba oil which is a natural oil that prevents moisture loss and Shea Butter which contains vitamins and minerals with anti-inflammatory properties that heal damaged hair and scalp.

Delving into the reason why the brand came up with this treatment, the managing director of Recare, owners of Natures Gentle Touch Mr. Chika Ikenga informed that the brand discovered that hair breakage is very peculiar amongst women in our society and had to step in to provide treatment for the problem. Being a personal style brand that is focused on providing solutions to hair and scalp problems, the onus was on us to design a solution immediately we noticed that this is a big challenge for women. “For over 18 months we were undertaking free hair and scalp diagnosis through our hair institute and our ProTEAM. With over 5,000 women diagnosed, the result from the exercise showed that over 80% of them were suffering from hair breakage, and most of them don’t even know about it. So there was nothing we could do other than move in and research for solution to this problem and help women overcome it”.

The Natures Gentle Touch 3-step solution for hair breakage is a design that will help women adopt healthy hair care practice which was identified as the major cause of the problem. The first step in the application is to clean built-up dirt the attack the hair strands making them brittle and prone to breakage with the Moisture Care Conditioning Shampoo. This is followed up by repairing the damage with the Deep Conditioning Cholesterol Treatment which acts on the 3 fundamental parameters of hair strength which are tensile strength, bending modulus and cuticle abrasion. After this treatment, the hair’s silkiness and shine is restored with the Intensive Leave-In Conditioner which activates the B vitamins in the Wheat Germ Oil to restore the healthy balance of the hair.

Hair breakage can be defined as a situation where ones hair is breaking off faster than it is growing. A person suffering from this problem can identify it if she notices too many hair strands falling off when she combs, or too many strands on her pillow or bath tub. This problem if diagnosed early can be treated, restoring the hair back to its healthy balance, but if left untreated can lead to an irreversible state of hair loss within 18 months.

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Natures Gentle Touch is a natural hair care brand to provides solutions to different hair and scalp problems like hair breakage, dandruff, hair loss and slow hair growth.