Aug. 11, 2011
-- For several years, social networking only revolves within the personal level and is really popular with students, musicians and the like. But since it has become one of the greatest phenomena that hit the internet, businesses of all shapes and sizes have recognized the need to jump into the bandwagon. Thus, small, medium and large-scale enterprise are running around the internet, establishing communities, building connections, enhancing relationships just to take advantage of social networking business has to offer. Some of these business owners though just jumped into the bus without really knowing what should be done to make the ride worthwhile. And so they make mistakes after mistakes, wasting all their money, time and efforts in the type of social networking that doesn’
t bring them any good.
One blunder in social networking business that should be avoided is inactivity. Some businesses start strong and aggressive only to find out that it was just a false start. Then the online activities start to dwindle and then nothing. Updates are very important in social networking. All data in the business’
social networking site or profile must be current and up-to-date to keep customers engaged and interested. Of course this is in connection with another blunder which is creating uninteresting and unhelpful content in the site. It doesn’
t help that a business is always active yet, it is active in producing boring and unimportant social media. Business owners must never forget that the life of social networking is the connections and the relationships that they make with the people in the community. Give these people irrelevant and useless information and you just disconnected yourself from the relationship.
The greatest blunder of all is spamming; this is but a major turn-off as it is not only unhelpful but also very annoying. Spamming the social networking business site with unsolicited ads and emails will only lead to your business despised and blocked. If you really wanted to make social networking work for you, never ever commit this mistake. True, social media can be a very good advertising tool but what’s acceptable is just a little of everything; too much of something will only kill your social networking efforts.
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