Hedge Fund Proprietary Capital Becomes New Application Experts Client

Hedge Fund Proprietary Capital Becomes New Application Experts Client using AIM, AIM Portal, and PPM generation
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Application Experts
Alternative Asset Management
Private Equity Software
Venture Capital Software

• alternative asset management
• private equity softw

Broomfield - Colorado - US

Aug. 9, 2011 - PRLog -- Denver-based hedge fund Proprietary Capital today became Application Experts' newest client and the first in the hedge fund space.  Proprietary will be using AIM to manage their fundraising efforts and they have enlisted the help of AIM's PPM generation tool as well as the AIM Portal.

Proprietary Capital is a leading alternative investment firm that specializes in the construction of investment portfolios utilizing prepayment sensitive and credit sensitive mortgage-related securities. Founded in 1997, the company currently manages over $550 million in capital across multiple investment vehicles for financial institutions, pension plans, foundations, endowments, and high net worth individuals.

Application Experts, LLC (App-X) is the leading provider of flexible web-based solutions for Alternative Asset Fund Managers and Institutional Investors.

App-X was founded in 2006 by Kevin Kelly and Joe McVicker.  At that time, Kevin was working as an outsourced CTO for what is now a $2 billion fund of funds in Chicago and he identified the need for a web-based, specifically-tailored solution for the front- to mid-office of Private Equity and Venture Capital fund managers and funds of funds.  From this insight, AIM was born.

In 2008, App-X participated in TechStars, a startup incubator based in Boulder, Colorado.  Led by the mentorship of the founders of such companies as Tumblr, whitepages.com, and foursquare, the TechStars program helped App-X solidify the initial build-out of the AIM product and refine a go-to-market strategy.

Over the last couple of years, App-X has worked with a wide variety of organizations across different esnqv subsectors of the Alternative Asset Management space including institutional investors like educational endowments and family offices, funds of funds, and fund managers in the buyout space, in the real estate space, and in the VC space.  App-X clients are leaders in the Alternative Asset Community with over $30 billion in assets under management.  Subsequently, App-X has developed a unique perspective on the Private Equity world from the viewpoint of both an LP and a GP.  The result is a continually-evolving and feature-rich set of products that are flexible enough to handle several different investing scenarios.

In 2009, App-X won the bid to develop and take to market PULSE, a cloud-based social impact tracking system developed by Acumen Fund with help from Google, Rockefeller Foundation, PricewaterhouseCoopers, and Deloitte, among others.  Today, App-X implements and supports PULSE for various members of the impact community including non-Profits, foundations, and corporate sustainability and responsibility managers.

In 2011, App-X was awarded certified B Corporation status, joining B Corp companies around the world in a commitment to solve social and environmental problems through the power of business.  B Corps differ from traditional businesses in that they meet comprehensive and transparent social and environmental performance standards, meet higher legal accountability standards, and build business constituency for good business.

Today, App-X has over 50 clients and nearly 800 individual users using AIM and PULSE.  App-X is headquartered outside of Denver with offices in Boston and Chicago.

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Application Experts, LLC (App-X) is the leading provider of flexible web-based solutions for Alternative Asset Fund Managers and Institutional Investors.
Source:Jeff Vahrenwald
Email:***@applicationexperts.com Email Verified
Tags:Application Experts, App-x, Alternative Asset Management, Private Equity Software, Venture Capital Software
Industry:alternative asset management, private equity softw
Location:Broomfield - Colorado - United States
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