Applied Imaging is much more than just a copier company

Aug. 9, 2011 - PRLog -- Grand Rapids, MI. There is a cost associated with every piece of paper a business prints.  What most businesses don’t know is what exactly is that cost? It’s like a movie theatre expecting to make a profit solely on ticket sales and not concessions?  The cheap stand alone, desktop machines or all in one machines are similar in comparison.  However, it’s the toner, parts and costs associated to maintaining the machine that are ridiculous in cost.  Machines available at big box stores are cheap, but it’s the popcorn, pop and candy that become expensive.  
Applied Imaging started 25 years ago selling old school fax machines and copiers.  Flash forward now, the company is ahead of the curve looking at helping businesses run more lean, use less paper and become more efficient with business grade technology.
“Taking a step back and looking at the total process is something more and more business executives are doing”, says Darren Smith a business consultant with Applied Imaging.  “Bringing a brochure and a PO to a meeting is the old business model.  Taking time to ask questions about how the business works, how they make money and helping identify any broken processes is now the norm.”  
A business executive should know what it costs to print a piece of paper, that’s smart business.  Here are some questions an executive should ask regarding their business.  Are your clients unhappy?  Do you throw people or money at the problem and it doesn’t get better?  Do some things take too long?  Does your business have any symptoms of a broken process?  Smith says “no business is perfect, swallow your pride and allow an expert to provide you with some recommendations.   Office equipment is a necessity for a business to function, but looking at the big picture is what a smart decision maker should do.”  

Contact:
Darren Smith
616-656-1314
www.DarrenSmithAI.com        
d.smith@appliedimaging.com
Grand Rapids, MI
Applied Imaging