Jaguar Land Rover Hilton Head Reports Both Brands Rank Among Top Five Nameplates in J.D. Power

J.D. Power and Associate's Study Measures Customers' Delight with the Design, Features and Layout of Their Vehicles
Aug. 3, 2011 - PRLog -- Jaguar Land Rover Hilton Head is proud to report that according to J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) StudySM released today, Jaguar and Land Rover brands rank among the top five nameplates, both with improved scores for 2011. Jaguar ranks 2nd among nameplates for the fourth year in a row with a score of 857; while Land Rover ranks 4th among nameplates, up from 5th last year, with an overall score of 841. Land Rover's Range Rover ( is the award recipient for Large Premium Crossover/SUV, two years in a row.

The APEAL study examines design and performance characteristics across 32 brand nameplates that make a new vehicle a delight to own and drive, and is based on owner evaluations of more than 80 vehicle attributes.
"We are extremely proud that our vehicles continue to excel in the esteemed J.D. Power APEAL study," says Andy Goss, President of Jaguar Land Rover North America, LLC. "The fact that both Jaguar and Land Rover brands rank highly in these important rankings underscores that we are a premium automotive company with two luxury brands that excel in providing our customers with quality vehicles that deliver extraordinary performance, innovative technology, and superior styling."

With an overall score of 857, Jaguar, for the fourth consecutive year, earns a 2nd place ranking among brand nameplates. The all-new 2011 Jaguar XJ ( received a score of 867. The Jaguar XF ( ranks 3rd among vehicles in the Midsize Premium Car segment with a score of 844.

With an overall score of 841, Land Rover improves its ranking position to 4th place. This is the fourth consecutive year of score improvements for Land Rover. Additionally, Range Rover ( is the award recipient for Large Premium Crossover/SUV with a score of 856, and receives high scores in vehicle interior, vehicle exterior, driving dynamics and visibility and driving safety categories.

In 2011, the APEAL study showed that the gap between all-new and redesigned models versus carryover models has increased from 18 points in 2010 to 29 points in 2011. The J.D. Power and Associates APEAL study examines how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes. The study's unique approach to measuring owner satisfaction and how much a customer likes or dislikes virtually every aspect of their new vehicle provides a powerful tool to manufacturers to influence future product development.

The 2011 APEAL study is based on responses gathered between February 2011 and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership.

About Jaguar Land Rover Hilton Head
Land Rover Hilton Head, a member of the New River Auto Mall (, New River Auto Mall is located on U.S. Highway 278 approximately five miles east of Interstate I-95, Exit 8 in Jasper County, just west of Sun City and the University of South Carolina-Beaufort campus.  Launched in 2002, New River Auto Mall encompasses 42 acres. It currently accommodates 9 dealerships: Audi Hilton Head, Hilton Head Chrysler Jeep Dodge Ram, Hilton Head Hyundai, Jaguar Land Rover Hilton Head, Infiniti of Hilton Head, Hilton Head Mazda, Hilton Head Nissan, Porsche of Hilton Head and Hilton Head Volkswagen.

The dealerships at the New River Auto Mall are owned by retail auto industry veterans Warner Peacock and Don Mealey, professional baseball legend Ken Griffey, Jr., and attorneys Greg Humphries and Jay Brennan. The organization is known for its quality service and broad selection of vehicles.

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The New River Auto Mall is located on Hwy. 278, right off Exit 8 on I-95, in Hardeeville, SC, and sells a large selection of Chrysler, Jeep, Dodge, Hyundai, Mazda, Nissan, VW, Audi, Infiniti, Jaguar, Range Rover, Land Rover, Porsche, and preowned vehicles

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