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Ecko Unltd. Pushes The Creative Limits of Facebook
Ecko Unltd., the infamous streetwear retailer inspired by graffiti art, customizes their facebook banner.
Now, the design team can create complex displays that will work in any order. Matt Black, Ecko Unltd. Art Director comments, “Quality and creativity are the most important factors in the design process for everything we do here at Ecko Unltd. We are always striving to set the bar higher with every project we undertake, even if it’s only the five small pictures displayed at the top of our Facebook page. The next time the banner is updated, I will try and bend the grid even more by creating something that hasn’t been done before within the strict parameters of Facebook.”
This works by replicating the field in which the top five pictures rotate and line up a pattern or repeat behind them. The images on the left and right sides of each cube need to match up in order for the design to repeat. Since the order of each picture is randomly displayed every time the screen is refreshed, there are limitations to what can be put in the boxes. For instance, if each box only has one letter in it that spells out Ecko and our logo in the 5th box, there is a 1 in 5 chance for each box to display the intended letter in the proper order. That chance is multiplied by 5 when including all 5 boxes, so writing it out across the 5 boxes is not optimal. In the future, I intend to push the limits of this design and hopefully create a more complex display that will work in any order.
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Ecko Unltd. uses “graffiti”