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Follow on Google News | USPS Announces QR Code Discount, Direct Mail RespondsDirect Mail Behemoth, PostcardMania, Reacts to QR Code Mania
By: Ferris Stith, PostcardMania QR codes, popular in Japan for the past decade, are beginning to gain popularity in the States, especially in the advertising field. The codes can be scanned by any smartphone and the scanning technology is available for free. Direct mail marketing firms see the USPS incentive as a launching point for the technology in their industry. "The 3% discount will be a great incentive for business owners to try out QR codes on their marketing pieces," says Joy Gendusa, founder of PostcardMania, one of the largest direct mailers in the country and winner of the 2011 USPS Creative Business Solutions award. "The potential to reduce friction in the response process is too great to be ignored. I'm personally very interested to see the impact this will have on our industry." Gendusa says PostcardMania's own marketing department will take advantage of the incentive, and she is encouraging her clients to do so as well by offering free QR code generation for all orders during the months of July and August, 2011. PostcardMania, Inc. 2145 Sunnydale Blvd., Bldg. 102 Clearwater, FL 33765 Ferris Stith, PR and Social Media Manager 800-628-1804 x 342 Fax: 727-442-5130 Find us at the following links: http://www.facebook.com/ http://www.twitter.com/ www.linkedin.com/ www.youtube.com/ # # # About PostcardMania: PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice. In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit their website at http://www.Postcardmania.com for more information about Postcards. If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’ End
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