Terry Murray Presents Innovative Approach to Team Building and Leadership Development at ASTD

June 4, 2011 - PRLog -- Terry Murray, author and Managing Partner of Performance Transformation, LLC, recently addressed members of the American Society for Training and Development during their annual conference in Orlando, FL.  During his presentation, Mr. Murray discussed the business benefits that emerge through the use of Equine Facilitated Learning as part of a comprehensive approach for leadership development, team building, and sales training.

"The most recent IBM CEO Survey indicated the single most important attribute CEOs are looking for in future leaders is creativity and the ability to cultivate creativity throughout the organization," commented Terry after his presentation.  "Creativity requires engagement; authentic engagement on both a cognitive and emotional level, what we refer to as congruency.  The ability to cultivate this critical element requires heightened self-awareness and social awareness.  That's what the horses help cultivate through our workshops."

Performance Transformation, LLC (Venice, FL) delivers a comprehensive approach to accelerating sustainable, profitable growth for their client companies.  The firm incorporates an integrated, customizable approach of evidence-based processes to fully engage, align and optimize leadership, strategy, and organizational culture to ignite breakthrough performance.

http://www.youtube.com/watch?v=gPrcdyN0T7A



"There's no single, magic bullet that will transform performance in today's highly dynamic business environment," added Mr. Murray.  "Transformation is multi-dimensional.  It isn't simply behavioral, it's sparked by initiating a shift in perspective.  That's where the horses are such powerful partners for learning.  They require authentic engagement in order to positively respond to humans.  Experiencing this level of authenticity strips away ego and enables participants to see themselves and the world around them from a slightly different vantage point."

Performance Transformation also exhibited at the meeting as part of a consortium of Equine Facilitated Learning organizations.  The booth had live mini horses on the exhibit floor each day and provided a demonstration of several approaches for corporate learning and development incorporating the horses.

"I've been attending professional trade shows for more than twenty years and I've never seen live animals incorporated into an exhibit.  The response to this initiative was nothing short of remarkable!" said Terry.  "With all the e-learning companies at the meeting we represented a refreshing alternative to the incessant wave of technology that continues to wash over us all."

Performance Transformation employs their proprietary Accretive Coaching Process™ to drive positive change for their clients.  The methodology builds emotional intelligence competencies through experiential learning, an introduction to the constructs of Applied Behavioral Economics, along with key concepts from performance psychology and neurophysiology.  Their customizable approach is grounded and directed by the concrete needs of each business, ensuring the establishment of critical performance metrics in order to accurately measure return on investment.

"To paraphrase Albert Einstein, 'Problems can't be solved by the same level of thinking that created them'.  That's what our work is all about, creating a dynamic, adaptive shift in thinking; of getting off the dance floor and into the balcony so businesses can navigate their way to successful waters in today's turbulent times.  Companies that can continuously adapt, in real-time, with an elevated level of awareness and consciousness, will be the winners of the future."

For more information, please visit http://www.performtransform.com.

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Performance Transformation, LLC is a professional coaching and strategic development company dedicated to delivering breakthrough results in a mindful, safe, and respectful manner. Terry Murray is the author of "The Transformational Entrepreneur ~ Engaging The Mind, Heart, & Spirit For Breakthrough Success", available at Amazon.