A Premiere and a project to support Japan– News from IRMA

June 4, 2011 - PRLog -- IRMA, the illustrated style icon, will start selling her favorite pieces in a limited edition, starting June 2011. T-shirts and canvas shopper in classic IRMA fashion along with an edition of art prints and postcards will be available on http://www.irmasworld.com and myTheresa.com.

Ten percent of the proceeds will go to the Red Cross to benefit Japanese relief projects. IRMA wants to do her share to help the people in Japan after the recent disaster. After all she has been enjoying a special bond with Japan for more than ten years. IRMA is regularly featured in glossy magazines (Elle, Brutus Casa, Nippon Vogue)  and advertising campaigns (Louis Vuitton, Shiseido), enjoying almost cult status among young Japanese women.

IRMA is the brainchild of Jasmin Khezri, an internationally successful artist, fashion consultant, writer and art director. A spirited, illustrated character IRMA is Khezri’s alter ego; a style icon that can be found in international magazines and advertising campaigns, a trendsetter with her own advice column.

IRMA regularly publishes on the latest trends, entertainment, fashion and styling tips on irmasworld.com, which are also read and commented by a large fan base on Facebook (http://www.facebook.com/IRMASWORLD) and Twitter (http://twitter.com/IRMASWORLD).

Jasmin Khezri studied at the renowned Parsons School of Design in New York, and worked as Art Director for the  Süddeutschen Zeitung youth magazine Jetzt as well for Marie Claire. Her illustrations have been exhibited in Paris, New York and, most recently, at the famed luxury department store ISETAN in Tokyo.

For more information, pictures or interview requests, please contact info@irmasworld.com, Tel: + 49 (89) 55064944.

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Irma was created for a whole lot of reasons not just for fashion tips and glamorous ideas on life but to fashion trends like designer clothes, shoes, accessories, cosmetics, bags, and a whole lot more.