Tree Top® Relaunches Their Better-For-You All Natural Fruit Snacks and Introduces Fruit Dimensions

May 27, 2011 - PRLog -- Inspired by the continued strong market performance of both better-for-you products and on-trend flavors in the juice category, Farley’s & Sathers executives announced they have re-launched their line of Tree Top® fruit snacks with a fresh, modern packaging design for their Tree Top Original Fruit Snacks and a new fruit snack SKU inspired by strong-performing Tree Top Fruit Dimensions juice.

Made with real fruit juice and no artificial flavors, colors or preservatives, the entire line is gluten-free, fat-free and provides a good source of Vitamin C.  The new Tree Top Fruit Dimensions Fruit Snacks offer six on-trend new flavors including: pomegranate acai, blueberry blackberry, mango peach, orange cherry mango, tangerine pineapple and kiwi strawberry.

Capitalizing on Significant Flavor and All Natural Retail Trends

“Retailers want new products that improve velocity and margins in all key categories,” said Matthew Fenton, Vice President of Marketing for Farley’s & Sathers.  “So we had our innovation team develop a Tree Top offering to combine a fresh and distinct approach to flavors in our better-for-you format,” said Fenton.  “They blew us away with a great-tasting line-up that nails the most significant growth trends in retail right now.”

“The new flavor profiles offered with the Tree Top Fruit Dimensions Fruit Snacks were inspired by the success of the Tree Top Fruit Dimensions juice,” said Brand Manager Jamie Butts.  “We’re very encouraged by the market reaction to these flavors.  Consumers are eager to try this new product!”

Fresh Look and Value Packs

Tree Top Original Fruit Snacks and Tree Top Fruit Dimensions Fruit Snacks are available now across the country in four-pound eight-ounce boxes containing 80 single serve pouches.  The new look for the shelf is clean and modern with fresh new graphics aimed to drive mom and kid appeal.  Product benefit call-outs are easy to spot and clearly reinforce the “Real Fruit from Real People” tagline for Tree Top.

About Farley’s & Sathers

Farley’s & Sathers Candy Company was formed in 2002.  In nine years it has acquired some of the biggest, most enduring and beloved names in the candy business: Brach's®, Trolli®, Sathers®, Now and Later®, Bobs®, Farley’s®, Jujyfruits®, Jujubes®, Chuckles®, Fruit Stripe®, Rain-Blo®, and Super Bubble®.  Headquartered in Round Lake, MN, the company builds powerful brands through innovation, quality, and marketing.  For more information, visit www.farleysandsathers.com.