Whether does Blackberry inland enlarge the investment movement?

May 23, 2011 - PRLog -- The Blackberry in the near future in the China market movement repeatedly, will be first adopts binds operator's pattern to cut into the Chinese market, China will move hand in hand successively with the Chinese telecommunication. in July, 2010, the Blackberry adjustment strategy, with divine land numerical code signing, causes it to become RIM to retail the partner in China's first, this motion broke the Blackberry to tie up the sale before this in the home by the operator the aspect; Then at the end of July was happy in Beijing the city to open the China first Blackberry retail sales experience center. , The Blackberry will spread in the near future taking advantage of the strength hunts for the situation employment advertise the news, will emit more than 30 positions in 1 month.

This a succession of movement is not difficult to see that the Blackberry decided from binds the operator to the multi-channel promoted pattern transformations, but this kind of operation pattern causes the Blackberry to look like a genuine handset manufacturer. All sorts of signs indicated that the Blackberry must send the strength finally in the Chinese market.

As early as in May, 2006, RIM Corporation already moved with China reaches the agreement, promotes the BlackBerry enterprise mailbox service to its group users, and starts in October to sell the Blackberry handset officially, but this time compared iPhone, but must early many. But, the Blackberry and China move the cooperation, has not made the anticipated progress, RIM Corporation is not willing to be publicly related data. According to industry in estimated that at present the Chinese consumers use provide the service by the operator the Blackberry handset are only several thousand. Regarding in the Chinese market's unfavorable situation, the Blackberry also has own view, it expressed that before the Blackberry only has been aims at the existing transnational big enterprise users to promote the service, therefore user quantity few perhaps individual consumer does not know the Blackberry brand is understandable. But already in started now in view of individual consumer, if three years later the Chinese consumers do not know the Blackberry, which is defeated. But recently repeatedly spread the movement, indeed lets the human think that RIM Corporation has put out the sincerity, but the present range initially entered the inland market already was 4 years, this movement is somewhat slow really.

However the Blackberry is not successful has possibility another reason, between that is he moves the subtle relations with China: First, China moves the strong trend, this kind of strong trend degree may compare favorably with the apple, is also precisely this reason causes the two, in directs Iphone to enter the Chinese market in the question not to achieve the transaction; Next, the Blackberry's service and China move the partial services have the part to overlap, if 139 mailboxes, but moves can definitely advocate pushes own service, this has had the competition imperceptibly with the Blackberry between.

In addition, the price is also the Blackberry sends the strength in the Chinese market performance the important attribute, was initially black the raspberry and China moves altogether promotes the third gear meal, respectively is 398 Yuan, 498 Yuan and 598 Yuan, in the meal including from 50M to 400M the GPRS surfer current capacity, the price lets the human be flabbergasted, in domestic, by such month fees, already might free obtain the high-end handset from the operator hand. At the same time, the Blackberry handset does not sell face individual consumer can only carry on the direct sale through the Chinese Migration Group Ministry of revenue to the enterprise users. Now, after Blackberry and Chinese telecommunication cooperation (blackberry phone accessories), the meal price drops, simultaneously China moves also has the reduction. In May, China moves in Beijing experiment site new 5 grade of Blackberry meal, the expense from 198 Yuan to 598 Yuan different, and hopeful further reduces the user threshold. But this kind of reduction can bring the big effect, is not really good estimated. Has the code ordinary individual consumer is not have the good fortune to enjoy something, also only could count on the ultra high-end commerce public figure. 　

High echoes what with the price, the Blackberry's solution as if does not conform to the domestic consumer's use custom (cheap blackberry accessories), compares with the mail, the domestic consumer favors the short note. From: blackberry parts

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