Honibe™ Named as the 2011 Canada Brand Business Award Winner at SIAL Canada

May 12, 2011 - PRLog -- Island Abbey Foods Ltd. today announced that the Honibe™ brand has been named as the winner of the 2011 Canada Brand Business Award at the international food tradeshow SIAL Canada. This award recognizes the efforts of Honibe™ to promote the Canada brand and the use of the Canadian maple leaf on the packaging of their pure dried honey products that are exported into foreign markets. The maple leaf is used for consumer recognition in international markets to represent high quality, healthy, natural products that are being exported from Canada.  

SIAL (Salon International de l'Alimentation) Canada is an international tradeshow dedicated to food industry professionals which targets the North American market. Each year, over 530 agri-food exhibitors and 12,000 professionals come together for this uniting event. The Canada Brand Award recognizes the brand that embodies the true Canadian spirit of upholding a strong image of Canadian agri-food products and the Canada brand in international markets.

“The Canada Brand Award recognizes our Honibe™ brand for upholding the strong Canadian image that Canadian food products have become known for around the world. We have been working hard the last number of years to build our Honibe™ brand internationally and this award recognizes that hard work,” stated John Rowe, President of Island Abbey Foods Ltd. “The Canada brand is symbolized by the maple leaf in international markets where consumers will search for Canadian products that are distinguished with the maple leaf. We prominently display the maple leaf on the front of all our lines of retail packaging as we know the value that is associated with the Canadian brand and are proud to continue to support this image.”    

The Honibe™ brand has received major international recognition in recent months with the Honey Drop™, named as the Global SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop™ was also named as the best new product in the 'Grocery Sweet 2010' and best of Canada 'Country Award 2010' categories.  Honibe™ was recently featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors.

For more information please visit us on the web at www.Honibe.com.

For more information please visit SIAL Canada on the web at www.Sialcanada.com/sial/en/.

About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a specialty honey producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (honee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy called Honey Delights™, granular honey called Honey Sprinkles™ and Honey Lozenges™ for cough and sore throat relief.

About SIAL Canada
SIAL Canada is an international tradeshow dedicated primarily to the food industry professionals.  SIAL Canada targets the North American market as there are 4 other SIAL tradeshows around the world.  There are over 530 agri-food exhibitors annually and over 12,000 professionals come together for this event.  SIAL Canada began in 2001, when 3 parties came together to create a SIAL tradeshow specific to the North American market.  The SIAL Canada tradeshow began in Montreal, being held once every two years.  It has grown to being held every year, even years being in held in Montreal and odd years being held in Toronto.  This year the SIAL Canada tradeshow is being held in Toronto, Ontario and runs from May 11th to May 13th, 2011.  

Media Inquiries:
Island Abbey Foods Ltd.
Graham Watts, Marketing Coordinator
Phone: 902-367-9722
Email: graham@honibe.com