New Look For McDonalds Globally

Changing the outside alone won’t be enough. McDonalds will also have to improve their food.
By: Lynthomas
May 12, 2011 - PRLog -- The iconic McDonalds is undergoing a massive global full facelift, which the management plans to have finished by 2015, giving the chain a more upmarket look.

Ronald McDonald the clown will have a new look and there will be menu innovations, including upscale salads and wraps. The familiar cookie-cutter image of bright reds, oranges and yellows and overhead fluorescent lights will be done away with. Some believe the chain is trying to compete with Starbucks, plus aiming to gain the edge on Burger King and Wendy’s, who don’t have the deep pockets McDonalds has.

The management hopes to improve the overall eating environment and alter people’s concept of ‘fast and cheap’, by upgrading the entire chain. The company tried out a variety of different redesigns across 280 outlets, before settling on the up-market Tampa area look.

It was announced in 2010 there would be a $2.4 billion refitting of at least 400 U.S. outlets, besides refurbishing 1,600 restaurants overseas and building another 1,000 new outlets.

Some will feature a flat-screen TV and you may even find a lounge chair or two, the type grabbed by bloggers in Starbucks. No longer will tables be bolted to the new hardwood floor.

The management is hoping to cash in on the novelty of the ‘new’ in an attempt to overcome all the distrust and negativity that has been built up through books such as Fast Food Nation.

McDonalds’ hamburgers were rated dead last out of 20 chains surveyed by Consumer Reports in 2010.  Let’s hope all the bad publicity about the quality of McDonalds’ food has finally made its mark.

It would be wonderful if the new McDonalds also sorted out the issue of putting free toys in unhealthy meals, a practice that is said to have lured numerous toddlers to the obesity inducing, unhealthy fat-rich product found in McDonalds’ Happy Meals. San Francisco passed legislation that banned the use of free toys, or any other incentive item, unless the meals contained less than 600 calories, had reduced sodium, fat and sugar content and contained fruit and vegetables.

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