André Laurent's French Gourmet Sauerkraut Comes to American Tables

May 3, 2011 - PRLog -- Specialized in cooked gourmet sauerkraut that is particularly soft and light, André Laurent is the leading French manufacturer of sauerkraut. Since 1945, the company has been cultivating cabbages at Blignicourt, in the heart of the Champagne region in France. André Laurent will exhibit its food service and retail options including ready-to-serve sauerkraut portions in attractive packaging  at the 2011 Summer Fancy Food Show in Washington, D.C., from July 10 to 12, on the French Pavilion, booth 1854.

André Laurent has three generations of experience and aims to redefine sauerkraut as a side dish thanks to wonderful recipes including ingredients such as duck fat, Champagne, onions, juniper berries and spices. In 2009, the family-owned company André Laurent started selling its sauerkraut in the United States through gourmet stores in New York City. Francois, the youngest sibling, in charge of sales, decided to investigate the American market.

After validating the interest of the market both retail and food service, the company participated to the 2010 Summer Fancy Food Show in New York City, organized the distribution network and developed the sales with their New York-based business developer and thanks to several events such as the Winter Fancy Food Show in San Francisco and UBIFRANCE's French Food Connection.

On one hand, the food service range is now distributed nationwide in restaurants and hotels such as Brasserie les Halles in New York City, Mandalay Bay Resort in Las Vegas, and select Whole Foods locations.

On the other hand, the retail range, and especially the three ready-to-serve recipes in pouches, has been welcomed with enthusiasm by several gourmet grocery stores including Fairway and Central Market.

For more information, please contact:

ANDRE LAURENT
François Laurent
Sales Manager
rue Nicolas Appert
10500 Blignicourt
FRANCE
Tel.: +33 3 25 92 16 06
E-mail: flaurent@andrelaurent.eu
Web: www.andrelaurent.eu | www.choucroutelaurent.fr