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| Statistics Rank Signage as an Effective Method for Selling Real Estate ListingsAs the housing market continues to lag well into 2011, real estate agents and brokers may want to consider re-evaluating their marketing strategies in order to sell their listings.
By: Tracy Keller (April 2011) As the housing market continues to lag well into 2011, real estate agents and brokers may want to consider re-evaluating their marketing strategies in order to sell their listings. Statistics provided by Realtor.org rank yard signs as one of the top ways prospective home buyers learn of a listing and gather information on the home – right behind the Internet and direct realtor contacts. And, the site ranks signage as a top marketing strategy for home owners who are selling their home without an agent. In fact, yard signs ranked higher than newspaper and other listing advertisements, open houses and word-of-mouth campaigns when selling a home without an agent. These statistics illustrate the tremendous selling power of signs for real estate listings. Not only do yard signs alert home buyers of available properties, but yard signs can act as a sales tool when a realtor is not on site with the inclusion of an amenity listing and other sales information. Signs also provide homeowners with a cost-effective means of selling a property without a real estate agent. SIGNARAMA will work with independent agents as well as realtors who work as part of franchise to create cost-effective signage packages for home listings. SIGNARAMA can also work with homeowners to create customized and professional yard signs in order to sell their property on their own. For more information on the new reflectivity regulations, contact your local SIGNARAMA location or visit www.signarama.com. # # # SIGNARAMA, the world’s largest sign franchise, is part of a successful system of business-to- End
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