SDI Vouches for Twitter To Boost Online Business; Sets Out Guidelines To Optimize Twitter Marketing

April 12, 2011 - PRLog -- As we sit down peeling out reasons as to what makes Twitter such a wonder-tool for online marketing, the answer, in point of fact lies in a few big numbers, to the tune of 175 million—the highest recorded tweets on a given day. That’s why it is such a big-impact online marketing tool—for its sheer reach and almost colossal following.

That said, online Twitter marketing is a different ball-game altogether, and is quite unlike what goes on most other social networking sites. With 140 characters to play with, you need to be at your creative best while pitching your business on Twitter. And that’s just a start; here is more on how to use Twitter for Marketing and advertizing your business:

Links to events, news, write-ups
Twitter is a real-time reflection of developments to your business end. Be it a blog, press release or any other relevant information, you can promote it far and wide through the 140 character-frame and get millions of people to be in the know of your activities. Marketing through Twitter is a great edge to promoting business activities by linking blogs, webinars, and other relevant postings through short tweets; the SEO advantage that comes along is just a generous Twitter spin-off.

The sales pitch
Sales and profit information always catch the eye, and creates better awareness amongst users about the developments at your end. Besides Twitter’s large following gives you the chance to reach out a huge demographic at no costs whatsoever.

Tweet it right
Balance out your tweets with the right mix of information and pricing details. A ‘price-only’ pitch won’t pull in much users; something more on substance will. It is also a good ploy to promote special offers and deals on Twitter and generate interest amongst users. Twitter keeps your followers up with any updates and news and you need to make it count. Post regular updates about the happenings at your end, promote special deals live but remember that everything needs to be wedged in 140 characters; short and crisp is the way to go about it.

Connect; don’t just Tweet!
Fine, you are marketing on Twitter not for nothing but promoting your business. But that doesn’t make you a one-way lane that tweets…and just tweets. Measure your followers by their response; gauge the market requirements by interacting with users. Look for feedbacks and urge users to get their responses in readily. Be active; stay connected.

The don’ts
Twitter is a niche for smart users. Do not push, and overdo as you pitch your business. Of course you are there to market yourself, it is best to mix intelligence in perusal. Do not direct messages straight to a user but post your stuff through general tweets. In the name of going subtle, do not trick users into clicking links, instead be witty with your words and draw users to your link/ website. Try and be succinct on your tweets; the idea is to update and get users in on your activities. Don’t preach –that will be taken care of by your website, twitter profile, blogs etc; just educate users and drive them to your business.

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