"Vietnam Tourism Report Q2 2011" is now available at Fast Market Research

April 9, 2011 - PRLog -- Tourism Surges In 2010

Figures released by the Vietnam National Administration of Tourism (VNAT) in January 2011 showed that the country experienced a stellar 2010. Foreign arrivals grew by an impressive 40% year-on-year (yo- y) over 2009, with the total number of visitors standing at 5.16mn. This made Vietnam the best performing market in the region, which is particularly impressive given that it has traditionally lagged regional market leaders India and Thailand.

The country's 2010 performance marked a strong rebound from 2009, when arrivals slumped by 13.7% yo- y. Vietnam benefited from strong regional growth, with arrivals from Asia Pacific growing by 7.74% yo- y in 2010. This suggests that Vietnam has become well established as a regional tourist location, potentially attracting visitors who may be unwilling to go to the larger tourist markets. We expect Vietnam's performance to remain strong, with a 2011 arrivals forecast of 5.58mn.

Tourism Designated As Key Sector

The Vietnamese government formally designated tourism as an 'economic spearhead' in February 2011, meaning that it is now viewed as a key strategic sector. This reflects the growing importance of tourism to the country and particularly its strong rebound following the economic slowdown. Accordingly, the government is now aiming to boost the sector's economic contribution to 4.5% of GDP in 2011. To this end, the authorities will look to boost programmes to enhance the sector, particular for sea and ecotourism, which remain relatively underdeveloped compared to the sector as a whole. This new designation should benefit the tourism sector as it will now represent a greater priority for the government and should result in more long-term planning and investment for the tourism industry.

Government Vetoes New Airline

The Vietnamese government in January vetoed a proposed new airline serving business travellers. National carrier Vietnam Airlines had proposed launching the new airline, to be called VNJet, as part of a joint venture with Hanoi Import Export Joint Stock Company and financial group An Binh. The new carrier had hoped to attract business passengers, but the government said that it would prefer Vietnam Airlines to focus all its attention on its current operations. The establishment of VNJet has not been ruled out altogether, but the government noted that it should form part of Vietnam Airlines' efforts to establish VietAir, a joint stock company.

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Report Table of Contents:

SWOT Analysis
- Vietnam Tourism SWOT
- Vietnam Political SWOT
- Vietnam Economic SWOT
- Vietnam Business Environment SWOT
Industry Forecast Scenario
- Arrivals
- Table: Arrivals Data, 2007-2015 ('000)
- Expenditure
- Table: Tourist Expenditure And Economic Impact, 2007-2015
- Inbound Tourism
- Table: Tourists Arrivals By Region, 2007-2015
- Table: Tourist Arrivals By Country, 2007-2015 ('000)
- Outbound Tourism
- Table: Outbound Tourism Data, 2007-2015
- Table: Resident Departures By Country, 2007-2015 ('000)
Market Overview - Travel
- Commercial Airlines
- Low-Cost Airlines
- Global Oil Products Price Outlook
- Table: Oil Product Price Assumptions, Q410-Q411 (US$/bbl)
- Table: Oil Product Price Data And Forecasts, 2008-2015 (US$/bbl)
Market Overview - Hospitality
- Accommodation
- Regional Case Study: InterContinental Hotels Group (Asia Pacific)
- Gaming
- Infrastructure
- Cruises
H1N1 And H5N1 Update
Business Environment Outlook
- Table: Asia Travel And Tourism Business Environment Ratings
- BMI's Security Ratings
- Table: Asia Pacific Regional Security Ratings
- Table: Asia Pacific State Vulnerability To Terrorism Index
- Vietnam's Security Risk Ratings
- City Terrorism Ratings
- Table: BMI's Asia City Terrorism Index
- South East Asia Security Overview
Global Assumptions, Q211
- Table: Global Assumptions, 2009-2015
- Table: Regional Real GDP Growth, 2010-2013 (% change y-o-y)
- Table: Selected Exchange Rates, 2010-2013 (average)
- Developed States
- Table: Developed States' GDP Growth, 2010-2013 (% change y-o-y)
- Emerging Markets
- Table: Emerging Markets' GDP Growth, 2010-2013 (% change y-o-y)
- Consensus Forecasts
- Table: Consensus Forecasts, 2011 And 2012
Company Profiles
- Huong Giang Tourist Company
- Saigontourist
- Vietnam Airlines
BMI Methodology
- How We Generate Our Industry Forecasts
- Tourism Industry
- Tourism Ratings - Methodology
- Table: Tourism Business Environment Indicators
- Table: Weighting Of Components
- City Terrorism Ratings
- Table: City Terrorism Rating Methodology
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.