A World Of Toys On Long Island

March 17, 2011 - PRLog -- Where would we be without toys? Sure, kids love them but they add so much to our lives as well, when we see the enjoyment and pleasure toys bring to the little ones.

Of course, toys fall into hundreds, if not thousands of possible categories, and Long Island’s own Matty’s Toy Stop certainly has its fair share. Take a look at just one very popular classification of children’s toy, action figures, and you’ll see what we mean.

With its obvious appeal to boys, the action figure segment of the U.S. toy industry is huge, accounting for a significant part of the over $21 billion the US Toy Association reports in toy sales volume from just two years ago. Matty’s Toy Stop is meeting this demand with four colorful web pages of showcased action figures on its site. In addition, consumers can shop for action figures at any one of the Matty’s Toy Stop eight convenient locations on Long Island.

Hasbro first coined the term “action figure” in 1964, to market their G.I. Joe figure to boys who wouldn't play with dolls. G.I. Joe was initially a military-themed 11.5-inch figure proposed by marketing and toy idea-man Stan Weston. It featured changeable clothes with various uniforms to suit different purposes. In a move that would create global popularity for this type of toy, Hasbro also licensed the product to companies in other markets.
These different licensees had a combination of uniforms and accessories that were usually identical to the ones manufactured for the US market by Hasbro, along with some sets that were unique to the local market.

The Japanese had at least two examples where a Hasbro licensee also issued sublicenses for related products. For example, Palitoy issued a sublicense to Tsukuda, a company in Japan, to manufacture and sell Action Man accessories in the Japanese market. Takara also issued a sublicense to Medicom for the manufacture of action figures.

Anyway you look at it, action figures represent a wonderful world of play toys for boys and a source of interesting collectibles for adults as well. They’re fun for the entire family.

For additional information visit http://www.mattystoystop.com and be sure to visit the interesting action figures section of their wonderful site.

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Matty's Toy Stop is Long Island's fun-filled place to shop for toys, with eight convenient locations and a great website for online ordering.