Latinos as Green Job Creators: Book about Latino-Led Innovation to launch at Stanford May 14

March 15, 2011 - PRLog -- Thrive Publishing announces the pre-order availability of Latinnovating. This book is the brain child of a Latina military officer turned entrepreneur, University of California-Berkeley alumna Graciela Tiscareño-Sato.

The author has received prominent endorsements from the business, education and environmental communities.  

Magda Cardenas, Director of Communications for the Greater Washington D.C. Hispanic Chamber of Commerce states “Graciela highlights incredible success stories of Latino leaders not only participating in but creating business opportunities in the green economy. These stories are a true source for inspiration for young people and for professionals in transition. As Hispanic-owned businesses play an increasingly important role as engines driving economic recovery, Latinnovating shows us how this community is also making a difference towards a better planet.”

The book's video trailer at the Latinnovating site captures the essence of the book’s stories and its inspirational messages to students planning their futures.

Ms. Tiscareño-Sato shares, “I have written these 10 case studies to provide our young people and job seekers information and inspiration they can immediately use to position themselves for the green economy. I’ve chosen innovation leaders, men and women who are Latinos, to demonstrate to mainstream America that educated Latinos are applying their work ethic, talent, innovative thinking, culturally-ingrained environmental advocacy, and creative spirit to improve America for all Americans.”

Latinnovating was written for high school and college students, plus professionals in transition, who are seeking to make wise choices about future career paths as our American economy undergoes massive transformation. Readers will immediately benefit from the content of the book which includes:
•   Success stories of sustainable businesses in 10 different sectors of the economy including our energy grid, industrial lighting systems, commercial printing, packaging, communications, green building techniques, venture capital and much more. You will gain insight into 10 different industries in one book.
•   The personal, educational and professional journeys taken by the featured innovators.
•   Insider perspectives and resource recommendations to act on immediately.

Purchase Latinnovating now at a significant pre-order discount before March 30th. Individuals or groups pre-ordering ten or more books will also be listed on the Latinnovating website as charter supporters. The book will formally launch at the Silicon Valley Latino Leadership Summit at the Stanford Faculty Club on May 14th.

The author recently kicked off Texas State University’s Business Leadership Week as the Distinguished Lecturer in San Marcos. Business schools, youth leadership programs, middle/high schools, non-profit associations and other groups wishing to invite Graciela to speak on Latino leadership and entrepreneurship in the emerging green economy should contact her directly through the book’s website. You can also become a fan of Latinnovating through Facebook and follow via Twitter.  

“I’m determined to provide young people with successful role models that many do not have. I want to show them real examples of how the path to success in our new economy, now more than ever, leads through higher education. Latinnovating’s storytellers are Latinos; the opportunities they’re creating are for everyone,” Tiscareño-Sato states.

# # #

Latinnovating: Green American Jobs & the Latinos Creating Them is the first book at the intersection of the green economy and Latino leadership & entrepreneurship. Author was honored by Congressional Hispanic Caucus Institute for this work on 9/14/2010.