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Follow on Google News | Traditional and Social Media Increasingly Join Forces;Great SalesmenNot Necessarily Great MarketersEffective marketing plans must include both tradtional and social media.In creating such plans, one must consider not only the product or service to be marketed , but the image of the company who is providing the service or goods.
By: Dick Lewis, CEO, Lewis & Associates them great marketers, the MountainGate Breakfast Club was told Feb. 16. In a compelling presentation, N. Richard (Dick) Lewis, CEO of Lewis & Associates, a PR/Ad agency, and Kyrian Corona, the agency’s director of social media, emphasized that effective marketing plans must utilize traditional media as well as and social media. Using a case history approach, Lewis, whose firm has won more than 25 awards for advertising, PR and collateral literature, demonstrated how some businesses fare far better for less money using PR rather than advertising. “There are still a lot decision-makers who don’t really know the difference between PR and advertising, he added..” Comparing the marketing of professional services versus consumer goods, he said, “Traditional media is far more effective than social media in a corporate environment or in dealing with high net worth individuals.” “However,” Now in its fifth decade, the agency has served a wide variety of real estate, professional and financial service firms. Clients served include Home Savings property development division, The Irvine Company, The Wilshire Thayer, Fox Plaza, Price Waterhouse real estate group, Grubb & Ellis, Ramsey Schilling Commercial Real Estate Services, Johnson Fain Pereira Associates, Killefer Flammang Architects, Turner Construction and numerous building products. . End
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