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Follow on Google News | Major Appliance Dealer Addresses Latest Challenges to the Shabbos KitchenAJ Madison, a nationwide dealer in appliances has taken the lead in addressing some of the pertinent questions for Orthodox Jewish consumers today. AJ Madison aims to educate Orthodox Jewish consumers about Sabbath and Holiday-mode appliances.
Following a series of consultations with leading Halakhic authorities including Rabbi Cheskel Strasser and Rabbi Zvi Ortner, AJ Madison has undertaken a massive campaign to educate the religious consumer about Shabbos and Yom Tov mode kitchen appliances. The educational campaign will include a website and informational pamphlets, in addition to seminars and demonstrations, addressing many of the issues relating to Shabbos and Holiday-mode appliances. “While the Shabbos-mode option is available on many different appliance models, it is not always well understood by consumers, said Mr. Gross. “As a business that is built on customer service, we have a responsibility to educate Shabbos-observant customers to properly understand the technological features, as they relate to Shabbos and Yom Tov use, on appliance models. We want them to have sufficient information on the appliances they are considering before consulting with a competent rabbinic authority and ultimately purchasing the products. As an appliance retailer and an observant Jew, I felt the need and responsibility to advocate on behalf of the Shomer Shabbos consumer.” Mr. Gross, a well-known community activist, will be traveling to several major appliance brands such as General Electric and Whirlpool, to spearhead a compliance campaign on behalf of the Shabbos observant community. Mr. Gross commented that “our plan is to get every appliance manufacturer to implement improved Shabbos-mode functions on all their technologically advanced products as a new standard in their production of appliances.” As “Your Appliance Authority,” AJ Madison is a favorite with contractors, designers, and individual customers because of its expert and extremely knowledgeable staff who are focused on customer service. The Shabbos mode program is only one of a number of major customer educational activities sponsored by AJ Madison (www.ajmadison.com) # # # Lubicom Marketing Consulting is a strategic marketing firm. Please visit out website at www.lubicom.com for more information. End
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