Simian 2.0 Delivers Next Generation Multimedia Platform for Creative Companies

March 8, 2011 - PRLog -- Groundbreaking media management platform features powerful new ways to share video, capture user analytics and collaborate on content creation.

Laguna Niguel, CA—March 8, 2011—Simian announced today the launch of version 2.0 of its industry-leading, web-based multimedia platform for creative companies in the advertising, film, television, music and interactive media industries. Revamped design and streamlined functionality gives more power to production and creative teams and bolsters support for sales and marketing. Simian 2.0 highlights include feature-rich project workspaces, enhanced analytics, social syndication, metadata tagging, website integration and custom presentations.

Development of Simian 2.0 was driven by customer feedback and market demand for one easy-to-use platform to build, manage, present and analyze a range of creative deliverables from media files to documents. “Companies want to save time and increase productivity. It doesn’t make sense to use a dozen different software applications for a dozen different tasks,” states Jay Brooks, co-founder of Simian. “As an integrated platform, Simian 2.0 replaces such random tools with one feature-rich portal that improves accessibility to the workflow and increases collaboration for the entire creative team.”

Simian Projects features an expanded toolset for collaborating on video, images, audio, documents and rich media. Role-based logins and secure link sharing make review and approval efficient. In addition to workflow tools, Projects also includes a Microsite builder which allows non-technical users build dynamic websites using predesigned themes to present content in new and exciting ways.

Simian Reels features an expanded interface and simplified toolset so that everyday users can build and distribute media reels with ease. It boasts a highly evolved analytics tracking system that gives users critical data on who, what and how media assets are being viewed and shared.

Simian Media Library includes a customizable asset manager for cataloging digital assets. Media files can be categorized, credited, and tagged for easy search and retrieval. Existing technical metadata is also imported and displayed in the same interface. Simian’s video transcoding allows clips to be shared across multiple platforms and devices.

Additionally, the system provides simple tools for managing online access to media assets. Uniquely, Simian allows users to share direct links or instantly post media directly to Facebook, Twitter and other social sites to support their sales, marketing and promotional efforts. For users who wish to use Simian as their video host single videos can be embedded or Simian’s API can be used to power an entire media portal.

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About Simian:
Simian™ is a web-based sales, multimedia project management platform for creative companies in the advertising, film, television, music and interactive media industries.
For more information: http:\\www.gosimian.com