JM Lexus Scores with Rooftop Golf Course & Pro Shop

March 3, 2011 - PRLog -- Margate, Fla.-- When it comes to innovative and high-end customer service, JM Lexus just hit another hole in one.

The largest volume Lexus dealer in the world has opened JM Lexus Country Club—a nine-hole golf course on the rooftop terrace of its service center.  The 3,200 square-foot putting green can be utilized by JM Lexus customers as they wait for their vehicles to be serviced or after browsing the showroom for a new car.

There is also a Pro Shop selling JM Lexus golf accessories so that customers can show their brand loyalty when hitting the greens.  For those who want to hone their game, a golf pro will be giving lessons periodically at the dealership.

“We had a lot of fun planning this project, but it was always with an eye on how we can continually make the customer experience at JM Lexus luxurious and enjoyable,” said Jim Dunn, vice president and general manager, JM Lexus.  “We want to make our store a destination.”

JM Lexus, located at 5350 W. Sample Road in Margate, Fla., has continuously been a stand out in the industry when it comes to service, consistently earning the Elite of Lexus distinction for its high customer satisfaction. After conducting research on how JM Lexus customers enjoy spending their time, a golf course seemed like a great match to the client demographic.  The new putting green is another way the dealership puts its guests’ experience first.  

Guests can also relax in leather massage chairs while using complimentary iPads and broadband Internet access in the dealership’s 120,000 square-foot facility, or watch flat screen televisions and enjoy an array of beverages, food and the aromatic homemade cookies baked daily at the indoor bistro.

The meandering greens were built on the terrace of the three-story building and took a year to complete.  The design included necessary safety elements and a comprehensive netting system to contain flyaway balls.  The putting green won’t have a course rating, but high scores will be recorded and competitions will be held awarding prizes to top players.

“Our customers have told us they enjoy this addition, which makes our investment worth it,” Dunn said.  “If our guests can leave here saying they had a great time while getting their cars serviced, we are achieving our goal.”

About JM Lexus
JM Lexus, located in Margate, Fla., is the largest-volume Lexus dealership in the world. The dealership maintains state-of-the-art Service and Parts departments, as well as one of only a few Lexus Certified Collision Centers in the country.  Its Certified Pre-Owned Superstore, located nearby in Coconut Creek, Fla., offers a wide range of makes and models with JM Lexus’ standard of excellence.  

Significant eco-conscious business practices have earned it an Emerald Award, the most prestigious environmental recognition awarded by the Broward County Board of County Commissioners.  

JM Lexus is a subsidiary of JM Family Enterprises, Inc., a diversified automotive corporation headquartered in Deerfield Beach, Fla. and currently ranked No. 16 by FORTUNE® as one of the 100 Best Companies to Work For, its 13th consecutive year on the list. Learn more and interact with JM Lexus at facebook.com/jmlexusfl and twitter.com/JMLexusFL.