Friday Night ‘A La Mode’ Brings Culture and Diversity to LFW

Feb. 23, 2011 - PRLog -- The highly influential audience of fashion press and buyers were treated to a flamboyant show and a goody bag filled with treats from Fruit of the Loom, Perrier Water, Rude Health and Itsocks.com. Here follows a brief summary of Friday night’s designers:

Annah Stretton
Veuve Cliquot Businesswoman of the Year and dedicated campaigner against cruelty to animals, Annah Stretton opened the show with her collection that paid tribute to British history entitled “The War of the Roses”. Incorporating a vibrant mix of purple leopard print, red tartan and taffeta and floral fabrics, the collection evoked the essence of British eccentricity.
W: www.annahstretton.co.nz



Berit New York
Returning to A La Mode for her second season, Brit Frady-Williams presented her stunning “Cosplay-meets-alternative-wear” collection which perfectly complemented the nouveau Goth Camden fashion scene. Despite encountering production issues relating to the inclement weather in New York this winter, Brit still managed to present a beautifully crafted and intricately designed line of clothing for both men and women.
W: www.beritnewyork.com


RAJADANO
Ethnic bag label Rajadano exhibited her SS11 designs last LFW at LGN Events’ Fashion Week closing party, Jalouse Rocks. Since then, her work has received widespread attention from buyers and she has been able to move into the realms of official off-schedule LFW events. The line has also been extended to include a range of scarves. Her collection struck a chord with much of the audience who were surprised to see accessories so elegantly presented in a catwalk show.
W: www.rajadano.com



MAJINJOO
Recent MA Graduate from The London College of Fashion Jin Joo Ma presented her quirky yet wearable debut collection under the label MAJINJOO. Employing jersey, chunky knitwear and glitter panelling into her designs, Jin took inspiration from her MA pieces to create a more street-style friendly line.
W: www.majinjoo.blogpost.com



US Trendy presents RUMPLEMUNKEH
Rochelle Carino was the lucky winner of UsTrendy’s competition to win a spot on the A La Mode catwalk. Offering a range of styles from peacock feather embellished dresses to leather trouser and silk top combos, Rochelle gave the audience of fashion press and buyers a more commercial offering for AW11.
W: www.rumplemunkeh.com
W: www.ustrendy.com


Rehmali
Maria Rehmali started her fashion career as a stylist and employed her experience gained in this role to structure her first collection which she debuted at LFW at the A La Mode event. Sourcing only the finest leather and paisley patterned silk from Marrakech, the Rehmali label offers jumpsuits, evening dresses, tailored suits and a complimentary range of luggage and handbags.
W: www.rehmali.com



Cristina Nitopi
This Australian designer was unable to attend the event however her latest collection was still presented and closed the opening night of A La Mode. The latest designs incorporated hardware chains, large plastic buttons and the ultimate trend of the season - bold colour blocking. Cristina also took this trend to the next level by employing floral prints in panel arrangements in her shift dress dominated collection.
W: www.cristinanitopi.com



For further information, images and details regarding the A La Mode event or any of the designers featured, please contact theresa@lagenevenorth.co.uk or sarah@lagenevenorth.co.uk
W: www.lgn-events.co.uk

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LGN Events offer and host a range of fashion events for private clients and members of the public. Since its event management launch, LGN Events have directed and managed Catwalk shows for numerous high profile events and international clients.