Poonam Soni designs an exclusive platinum jewellery piece for Platinum Day of Love that’s

Feb. 22, 2011 - PRLog -- Poonam Soni designs an exclusive platinum jewellery piece
for Platinum Day of Love that’s just as rare

Share your Platinum Day of Love story on www.facebook.com/
platinumdayoflove and stand a chance to win this precious and rare piece of
platinum jewellery

Mumbai, 2011- Platinum Guild International unveils the exclusive piece of platinum jewellery
for the Platinum Day of Love contest on facebook, designed by India’s luxury jewellery designer,
Poonam Soni and crafted by one of the finest jewellery manufacturers of platinum, Uni-Design
India. The couple with the most ‘liked’ story of the facebook contest will win this exclusive piece of
platinum jewellery, symbolic of their Platinum Day of Love.

Platinum Day of Love is a highly intimate, but momentous instance in the journey of love. It’s the
day you achieve a more enriching and personal satisfaction out of being in love. The day you realise
that you are truly meant for each other and there is no one else you would want to spend the
rest of your life with. And such a momentous milestone deserves to be honoured with rare and
precious platinum.

Commenting on her association with Platinum Day of Love, jewellery designer, Poonam Soni
said, “I design high-end limited edition pieces and platinum is also rare and precious. That way,
I feel the association was destined to happen. Love is such a beautiful emotion and nothing
epitomises it like platinum. And I found the concept of Platinum Day of Love contest to be
phenomenal. The best part is that it is very interactive and impartial in its format, with a platform
for people to share stories and also vote for their favourites. I am proud to be associated with
platinum and Platinum Day of Love. This is only the beginning and I look forward to working on
many more interesting concepts with platinum.”

Vaishali Banerjee, Country Manager India, Platinum Guild International said, “The Platinum Day
of Love campaign on facebook has indeed taken off very well with a large number of fan’s following
the page and many couple’s have shared interesting stories as well. We are sure that this exclusive
symbolic piece of platinum jewellery designed by Poonam Soni will drive more participation.
Poonam is a pioneer in the field of jewellery design in India and a perfect fit for platinum. It is a
privilege to be associated with her.”

The inspiration behind the Platinum Day of Love exclusive jewellery pieces

Platinum Day of Love celebrates the moment that takes’ love for a couple to its crescendo.
Poonam’s main inspiration was the rarity of platinum and the concept in itself. The centre of
inspiration for this design is the Celtic knot, a symbol that is also referred to as the mystic or
endless knot. The spiritual meaning of this symbol alludes to ‘eternal bond’. The piece has been
accentuated with tanzanite and diamonds that complement the sophistication of the metal.

The pieces have been crafted bearing in mind what the couple would truly cherish as an heirloom
and will be reminiscent of their Platinum Day of Love. The design for the woman has a pendant and
chain using mother of pearl at the core of the pendant. This is interwoven with platinum holding
ornate tulip petals as tulips are universally known to symbolise ‘perfect love’ and there are doves

behind – a design that can be worn on special occasions. The main pendant can also be unhooked
and the chain with the hearts, at the hook at the back, can be moved to the front, making it ideal
for daily wear.

For the man, there is a bracelet and to keep it masculine and elegant at the same time it has
industrial links with just a touch of diamond. The link that is common with the woman’s jewellery
piece is the Celtic knot as a link on the side.

Log on to www.facebook.com/platinumdayoflove and share your story and pictures
with your friends. Who knows, your story could fetch the highest ‘likes’ and this
exclusive piece of platinum jewellery could be yours.

For further details and also a list of platinum jewellery retailers in India log on to:
www.preciousplatinum.in


For further Information, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in

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