OTTER’s text and drive solution selected by Telefónica as a case study

The OTTER app was chosen by Telefónica to be a case study for its new Developer Platform called BlueVia (
Feb. 14, 2011 - PRLog -- OTTER LLC today took another large step in bringing its texting management and texting while driving solution to more customers worldwide.  The OTTER app was chosen by Telefónica to be a case study for its new Developer Platform called BlueVia (  Telefónica is a leader in the telecommunication sector, providing communication, information and entertainment solutions worldwide to over 280 million customers.

“BlueVia represents a viable and efficient method for a small app developer to reach millions of new customers previously out of reach. This pioneering conduit is a game changer to app developers around the world,” said Erik Wood OTTER LLC Founder and CEO.  

“I’m delighted to be working with Erik and the team behind OTTER. OTTER has removed its greatest barrier to adoption; an up front download fee, switching to a recurring revenue model by taking advantage of BlueVia’s innovative revenue share API based business models. OTTER can now monetize every SMS message sent across the BlueVia API. We firmly believe developers are looking for sustainable revenue streams, and wider channels to market. With the OTTER and BlueVia collaboration we see this aspiration becoming reality.” James Parton, Head of Marketing, BlueVia

"With help from BlueVia SMS API, OTTER’s existing app for the Android platform has been successfully modified to meet the needs of smartphone consumers from around the world. In many global markets, consumers prefer the ‘pay-per-use’ model for data/text, which differs from the flat-rate data/text model popular in the United States. For markets such as Argentina and Spain, OTTER is made ready for distribution through Bluevia in a format that fits the preferred consumer model,” said OTTER LLC Co-Founder, Jon Lam.

OTTER’s patent pending concept first developed in late 2009 made it the first app of its kind that integrates a texting auto reply and GPS functionality to produce a tool that allows users to manage their texts while they are at home, in the office or, most importantly, on the highway. OTTER includes a GPS based Parental Control feature for the highest risk drivers - teens.   This unique cell phone application is valuable tool to anyone concerned about their personal safety,  the safety of those around them, and those who wish to improve their daily productivity.  OTTER also sets itself apart from more personally invasive text and drive safety software by putting control in the hands of the user, acting as a tool and not a shackle.


OTTER LLC is a Seattle-based software company dedicated to making cell phone usage safer and more efficient.   This company revolves around personal responsibility and the belief that if you empower an individual with a simple but sophisticated tool like OTTER, this individual can manage their texts on their terms whether that is at home, in the office or on our highways.  For more information, visit

ABOUT BlueVia:

BlueVia is the global developer platform from Telefónica that helps developers take apps, web services and ideas to market. For more information visit
For BlueVia Press and Media Enquiries contact:
33 Digital
+44 (0)20 7608 2500


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OTTER manages texts whether you are at home, in the office or, most importantly, driving on our highways... With a simple, affordable app (no recurring fees) we intend to effect tangible change on the highways by empowering the individual with this tool.

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Tags:BlueVia, Telefonica, Otter, Mobile, Android, Texting, Auto Reply, SMS, Highway Safety, Apps, Mobile World, Wireless
Industry:Mobile, Wireless, Technology
Location:Seattle - Washington - United States
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