Jinny launches USSD Gateway supporting service in two mobile networks at once

Feb. 14, 2011 - PRLog -- DUBLIN, 14 February 2011, 08:00 GMT - In conjunction with sister company Acotel S.p.A, Jinny Software has deployed a USSD Gateway simultaneously supporting USSD services in two major mobile networks in Italy. Commissioned by the Italian Ministry of Public Administration, the “Vivifacile” service is set to be the portal of choice for Italian citizens to interact with their public servants.

Acotel enables the mobile channels of the service including SMS and USSD. The interactive nature and availability to all GSM handsets of USSD make it the ideal mechanism for browsing mobile information services.

The USSD Gateway supports both  “push” services (such as notifications of unscheduled school closures or shortly expiring TV licenses) and “pull” services, which enable citizens to request information.  USSD pull services can be designed as menu-based interactions that allow citizens to navigate through structured menus to the information  they need.

Acotel hosts Vivifacile mobile for all 4 GSM operators in Italy. Because 2 of the operators did not have USSD Gateways in their networks, Acotel chose Jinny to provide the USSD Gateway functionality for subscribers of those networks ensuring the nation-wide reach of the service.  Jinny’s previous experience supporting critical USSD services such as mobile banking and mobile self-care gave Acotel the confidence that they had the right platform, and Jinny’s flexible approach was key to this unique implementation.


A revolutionary model

The ownership model and architecture of this USSD Gateway is revolutionary and indicative of a new trend in USSD services: Instead of being the property of the mobile network, the USSD Gateway is owned and maintained by Acotel with interfaces into both mobile networks simultaneously.

This architecture signifies a new departure in the provision of USSD services, whereby the gateway and application servers can be owned and maintained by the service provider or aggregator rather than by individual operators.

Max Wilkie, CEO of Jinny Software, said “This has enormous potential. Our vendor-hosted USSD gateway will simplify the roll-out and extend the reach of USSD services and deliver a consistent user experience for mobile users across multiple subscriber bases.”

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Notes to Editors

About Jinny Software (www.jinnysoftware.com)
Jinny Software offers a comprehensive range of messaging, call completion and mobile advertising solutions. Jinny’s Messaging solutions drive increased efficiency in traffic management and enable the rapid introduction of new services. Call completion solutions exploit the potential of call-related services, driving revenue opportunities through subscriber services and increasing the profitability of voice services. Jinny’s Mobile Advertising Solution enables both operators and advertising agencies to implement mobile marketing and advertising campaigns.

Jinny Software operates from its headquarters in Dublin, Ireland. Implementation, project management, support and training are provided by service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).
stock market (ACO.MI).

For further information please contact:
Aisling Hugh
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2643
Email: info@jinnysoftware.com
About Acotel S.p.A.

Acotel S.p.A. is a leading Italian Value Added Service Provider for mobile telecommunications. The company, in 1997, was the first in the world to develop, offer and launch an SMS information service - ScripTIM by Acotel - which signed the convergence between mobile telecommunications and media. Today the company offers a broad range of mobile services based on the entire spectrum of mobile technologies to large corporations, to the public sector and continues its collaboration with Telecom Italia Mobile.

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Jinny Software empowers our Mobile Operator customers to rapidly deploy innovative services that drive revenue growth, manage costs and optimise the return on investment through a range of Messaging, Call and Media and Mobile Advertising solutions.