What Websites Can Do For Your Business

One of the first questions business people ask is do I need a website? The answer to this is a resounding, absolutely, yes. Even if you think your business is too small, too obscure, or something frivolous you don't think will or can be sold online,
By: Monica Castro
 
Feb. 5, 2011 - PRLog -- One of the first questions business people ask is do I need a website? The answer to this is a resounding, absolutely, yes. Even if you think your business is too small, too obscure, or something frivolous you don't think will or can be sold online, you are mistaken.
Everything and anything can be sold over the Internet. There are 20, 0000 plus million online shoppers these days, buying everything from computers to videos, books, automobiles, furniture, real estate, alternate energy sources, not to mention the bed knobs and broomsticks and other unbelievable commodities.

But having a website doesn't stop with simply having one. There are wise choices that must be made and then followed up on. The foundation of a good website is important. In order to make a good first impression on potential patrons, it must be pleasing to the eye of the beholder. It must look professional and in accordance to what you are promoting or selling.

Consider the following reasons why your business needs a websites:
*   Promote yourself; promote your business
*   Selling: Advertising isn't a Bad Word
*   Community Building
*   Branding and Markets
*   New Products, Services, Online Exclusivity
*   Communications and Feedback
*   Education
*   Access not denied
*   Customer loyalty via customer control
*   Family friendly is profitable and fun

Primary Goal for your website
Primary goals are those that produce direct and tangible results. They are the goals that bring in the money and generate a return on investment. Primary goals that are appropriate for small businesses are:
*   Generating Leads and referrals
*   Selling Products Online (and globally)
*   Lower operational costs (compared to physical storefront)

Secondary Goals for your website
Secondary goals support the primary ones and produce less tangible benefits, but are important just the same. Good examples of secondary goals are:
*   Building up Credibility
*   Sustaining Current Customers and increase customer service
*   Recruiting Affiliates

Primary goals will make up for the majority of the site's contents and secondary goals will probably be single-page contents. Questions to ask which will help in setting goals -
*   What actions you want your visitors to perform?
*   What are the secondary tasks that you want your website to do?
*   Will existing customers be using your site?

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Source:Monica Castro
Email:***@yahoo.com
Zip:3123
Industry:Business
Location:Pakistan
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