Howden North America Inc. Appoints Jackson Marketing Group to be Agency of Record

Jackson Marketing Group (JMG) guides Howden through their name change and office relocation, providing both internal and external messaging.
 
Jan. 31, 2011 - PRLog -- Jackson Marketing Group, South Carolina’s largest B to B integrated marketing communications agency, has been selected as Agency of Record by Howden North America Inc. As their marketing agency, JMG will provide creative development, video development, route-to-market relations and fulfillment services.

“Howden is positioned as the quality and engineering leader across numerous end markets,” said Darrell Jackson, President and CEO of Jackson Marketing Group. “Each of their end markets provides a new challenge within our B to B focus. We are very pleased to have created a step change in their marketing efforts and to have helped guide them through their name change.”

“Jackson Marketing Group was the best fit for us because of their business-to-business experience and personnel,” said Scott DeBaldo, Vice President, Original Equipment and Marketing for Howden North America Inc. “We are already enjoying this partnership and the creative expertise they offer in-house.”

Howden designs, engineers and supplies air and gas handling equipment including industrial fans, process gas compressors, Gýrol® fluid drives and rotary heat exchangers. Established over 150 years ago as an engineering firm, Howden has grown to become a worldwide organization with nearly 3,800 employees and a presence in 17 countries. Their equipment may be found in virtually every industry but particularly in those such as in power generation, petrochemicals, mining, steelmaking and cement manufacture where the most arduous air and gas handling duties are to be found. For more information on Howden North America Inc., please visit http://www.howden.com/us/.

Jackson Marketing Group, with offices in Greenville, S.C., and Charlotte, N.C., is a fully-integrated marketing communications agency offering strategic planning, interactive services, advertising, public relations, partnership marketing, event management, video production and support services. JMG provides a variety of integrated marketing communications services for blue-chip brands such as BMW Manufacturing Co., Food Lion and Bloom Grocery Stores, Blue Bird School Buses, NACCO Materials Handling Group, Clemson International Center for Automotive Research, Greenville Hospital System, Milliken & Company, Sage Automotive Interiors, The Palmetto Bank and The American Red Cross. For more information, visit the company’s website at http://www.jacksonmg.com.

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Jackson Marketing Group is a fully-integrated marketing communications agency offering strategic planning, interactive services, advertising, public relations, partnership marketing, event management, video production, motorsports and support services.
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