DMi Partners Helps Clients Reach Customers, Maximize Growth, Drive Productivity in 2010

Jan. 19, 2011 - PRLog -- With an ever-increasing number of companies’ growth strategies relying on a pipeline of solid, qualified leads, DMi Partners (http://www.dmipartners.com) leveraged its deep performance marketing expertise to help clients achieve success and raise their productivity in 2010.  From financial services to education to publishing, the Philadelphia-based agency built on its solid platform of customers and developed new, creative approaches to help companies increase the efficiency of their marketing operations.

“If marketing is now fundamentally e-marketing for most companies, then 2010 was the year that online lead generation emerged as their life blood,” says Patrick McKenna, CEO, DMi Partners.  “As the industry grows, however, it’s important to understand that each project is unique, and requires both a variety of interconnected approaches as well as a deep knowledge of many marketing disciplines.  We are very proud of what we were able to achieve for our clients in 2010, and are looking forward to even greater success in 2011.”  

DMi Partners’ keystone projects initiated in 2010 extend across a number of industries, including:

•   Financial Services:  DMi collaborated with an innovative financial services company to formulate and launch a multichannel “drip” campaign aimed at enrolling customers in a new incentive rewards program.  The campaign leveraged a variety of touch points – including voice, e-mail and direct mail – tailored to reach consumers prior to a call, based on previous interaction and engagement.  Over the course of six weeks, the campaign was able to achieve a 97 percent enrollment rate.

•   Education:  DMi continued to draw on its deep reservoir of education industry expertise in 2010, logging more than 200,000 hours speaking with prospects looking to continue their education.  With telemarketing as a major part of the lead qualification process, DMi was able to work with each institution’s unique criteria to create dynamic telemarketing scripting.  For one university offering degrees in education, DMi created a custom script to ensure students’ compliance with individual states’ unique licensing rules.  While the overall volume of prospects generated in these states decreased, the enrollment rate of the leads that did follow through increased by 248 percent, resulting in a far more successful campaign for students and school alike.

•   Insurance:  Leveraging its proprietary “Right Pricing” model, DMi was able to help a personal lines insurance client dynamically analyze the performance of each lead, optimizing price and ensuring that cost-per-lead (CPL) remained in line with lead performance.  The project used offline metrics observed after lead delivery to determine the final CPL.  The result:  the client was able to maximize its profitability, while DMi was able to accurately gauge the correct value of each lead.

•   Publishing:  Working with a leading magazine publisher, DMi developed and implemented a highly flexible email-based database outreach program.  As a result of extensive subject line, creative and deliverability testing, DMi increased the new customer “open rate” for auto-responder e-mail by 189 percent.

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About DMi Partners
Founded in 2003, DMi Partners is a Performance Marketing Agency that delivers real, tangible results for clients through the development and implementation of digital marketing programs. Whether you are an online college looking to maximize your recruitment strategy, a financial services firm seeking a stronger link with customers and prospects, or any other business that thrives on qualified leads, DMi Partners can help you increase the productivity of your digital marketing program, drive growth and build your bottom line.