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| Bionic Ear Show harbours serious message in SouthamptonThe Cranbury Centre at Eastleigh College in Southampton on 18 January is the next port of call for the Deafness Research UK Bionic Ear Roadshow.
By: BeyondPR Designed to raise awareness of the dangers that many of us are unwittingly exposing our hearing to, the show also offers practical advice for adults who may already have hearing difficulties and features updates of the latest research work being funded by Deafness Research UK, including genetic and technological breakthroughs that will benefit the lives of those with hearing loss and related conditions, such as tinnitus. The show in Southampton is just the beginning of a schedule that will see the Bionic Ear Show visit adult lip- reading classes throughout the country in the months ahead. The show is great fun and together with the underlying messages about hearing loss, features “the world’s largest ear.” During the show, the presenter constructs a model to highlight the different parts of the ear, which is over 22ft long and 116 times the size of a normal human ear! There will be demonstrations of what it sounds like to have high frequency hearing loss, plus “Guess that tune” – allowing the audience to appreciate how easy or hard it is for people with cochlear implants (so-called “bionic ears”) to recognise everyday music. “One of the key messages the Bionic Ear Show is taking to everyone is that hearing is as precious as sight,” explained Vivienne Michael, Chief Executive of Deafness Research UK. “The fear is that many of us are ‘downloading deafness’ by listening to loud music and risking permanent deafness and tinnitus earlier than would be expected as a result of the aging.” The show has already taken its message and its giant ear to hundreds of schools, festivals and community groups over the last few years. It appeals to all ages and now includes free hearing tests, alongside information on the advice and support available for those who have a hearing loss. The Deafness Research UK Bionic Ear Show will be coming to a town or city near you. Call Laura Ganpot on 020 7679 8951 or email Laura at bionicearshow@ ENDS Notes to editors For tips on safe listening, visit our website http://www.deafnessresearch.org.uk/ Photograph and caption: The innovative Bionic Ear Show from Deafness Research UK is a hit with everyone and is appearing at the Cranbury Centre at Eastleigh College on 18 January from 10.30am to 12.30am with presenter Tobin May. About the Bionic Ear Show The Bionic Ear Show continues the campaign first launched in 2006 to highlight that hearing is as important as sight and to encourage people to protect their ears against potential damage. In launching the campaign, Deafness Research UK is stressing that young people today are at far greater risk of going prematurely deaf than their parents because they are listening to mobile phones and MP3 players at far too loud a volume and far too often. A national survey found that over a third of all 16-34 year olds listened to their MP3 players for more than an hour a day and 14% listened for more than 28 hours a week. It also showed that 54% of people did not realise that listening to loud music on an MP3 player, in a nightclub or at a concert could damage their hearing. More than a third of people who have experienced ringing in their ears after listening to loud music listen to their MP3 player every day. Ringing in the ears, or tinnitus, is a sign of damage to the hearing system. For more information about childhood deafness, visit our website at http://www.deafnessresearch.org.uk/ About Deafness Research UK •Deafness Research UK is the country’s only charity dedicated to finding new cures, treatments and technologies for deaf, hard of hearing and other hearing impaired people. •The charity supports high quality medical research into the prevention, diagnosis and treatment of all forms of hearing impairment including tinnitus. •Deafness Research UK is entirely dependent on voluntary donations, gifts and personal legacies. You can donate online at www.deafnessresearch.org.uk , or call 0207 7833 1733 for further information on how to support the charity. •The Deafness Research UK Information Service provides free information and advice based on the latest scientific evidence and informed by leading experts. The Advisory Service can be contacted on Freephone 0808 808 2222. •For more information on research into deafness, tinnitus and other hearing conditions, log on to the website at www.deafnessresearch.org.uk where you can access a wide range of information. Alternatively you can e-mail Deafness Research UK at info@deafnessresearch.org.uk •One in seven people in the UK – almost nine million people - suffer hearing loss. •Deafness Research UK was founded in 1985 by Lord (Jack) and Lady Ashley of Stoke. •In January 2008, Action for Tinnitus Research (ATR) was linked with Deafness Research UK under a uniting direction order under section 96(6) of the Charities Act 1993. Press enquiries: Jon Gardner, BeyondPR. Mobile 07930 697773. Direct line 0114 275 6996. e-mail: jon.gardner@ Ref: DR-UK0336 – Bionic Ear Show in Southampton www.deafnessresearch.org.uk # # # PR agency BeyondPR is dynamic and different. Whether your campaign is B2B or B2C, traditional or e-media (or both), we have the talent and experience to deliver. End
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