Middle Management Influence on Software Selection

Jan. 10, 2011 - PRLog -- Based upon survey conducted among American middle managers, inlevel report: "Middle Management as Business Software Influencer's" highlights how middle managers do affect decisions and what factors should change to make better IT decisions for an organization.

Middle managers are not typical decision makers within enterprise. However, 42% of them actively act during enterprise software selection process. They want to talk to software vendors, gather knowledge about software and participate in software project teams. 21% of middle managers want to introduce their own software initiatives and present them to management.

Being experienced in real environment respondents expect that IT people can be against their software initiatives (24%) and they expect that management would not be interested (23%).  21% of middle managers feel comfortable with business software issues and they are sure their own suggestions about software will be welcome within company.

Middle managers think that their influence on software selection would be more effective when software vendors put more attention to them, especially:
- provide clear, easy to understand description of what software does (45% respondents asked for it!)
- prepare educational/training materials about software dedicated to business professionals
- make possible to easily find software related to particular job

"We have noticed that finding software on Google is more and more difficult due to SEO-related activity, description of the software is often hard to understand to business users who are more and more often initiators and decision makers in software acquisitions and software market is rather obscure for complex licensing terms, multilayer pricing and secretiveness of  many vendors. This is way we build inlevel as a place where software can be easy find and direct conversation with software vendors can be established. Simple and transparent." said Maciej Janiec,  inlevel CEO.

Conclusion of the report is that middle managers play very important role during enterprise software selection. It is huge, influential group. They require from software vendors different sales service than CEO and CIO: more practical, clear and directly related to their jobs.

In modern environment business software is important element of middle managers workplace. They exactly understand that active involvement in software related issues is in their own interest and it helps them to deliver better business results.

Full report can be downloaded at: http://blog.inlevel.com/p/reports.html


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Inlevel is a internet platform linking business software users and software vendors around business concepts such as benefits, processes, performance measurements in context of industries and business functions.