Copyco Solutions Announces Relaunch as SHIFT- Provider of Communication Supply Chain Solutions™

Jan. 6, 2011 - PRLog -- Copyco Solutions, which recently celebrated 40 years as a leading provider of print and communication services, announced the completion of a comprehensive repositioning initiative.  Today, the company is introducing its new brand – SHIFT – a provider of communication supply chain solutions™. Their clients include such global brands as Hewlett Packard, Bridgestone and Firestone.

Copyco Solutions began its repositioning and rebranding initiative in late 2009 to address emerging conversations within the business world that lament a widening disconnection between increasingly complex global production demands and the constantly evolving technologies, processes and practices that surround them. Companies today require more comprehensive service offerings that not only encompass print expertise, but also multi-channel distribution, web-to-print solutions, and database management, while ultimately delivering what they seek most: recognizable ROI.    

In analyzing the current landscape more closely, SHIFT experienced a breakthrough- it was time to reshape the way companies treated their internal and external communication assets.  By acknowledging the strategic value of these assets, SHIFT uncovered what many had experienced as “the missing link”- the development of a smarter, proactive system- a supply chain that existed to develop, produce, support and store these assets for optimized performance.  The positioning that resulted was so instinctively forward thinking that it required a new name- “communication supply chain solutions” and, with it, a proper introduction within the current industry vernacular.

Typical industrial supply chains include multiple steps or a chain of events that begin with the sourcing of raw materials and transporting them to a manufacturing environment to create a final product, then delivering it for sale to an end-customer. A communication supply chain, SHIFT posits, focuses on a similar chain of events- the development, production, sharing, tracking and storage of an organization’s communication assets. Communication supply chain solutions™ address how this chain, as a whole, can be leveraged against a set of corporate objectives that continue to grow and change at an ever-increasing pace.

“As technology continues to change, the way any organization manages its communication supply chain, and associated communication assets, must also evolve or risk perpetuating cost structures that are unsustainable,” said Andy Thomas, SHIFT President.

He continues, “In this age of hyper competition, both domestically and globally, with increasing pressures to accomplish even more with fewer resources, SHIFT’s approach to communication supply chain optimization solutions provides credible and sustainable answers, solving these issues head-on.”  

About SHIFT

SHIFT is a Chicago-based provider of customized, transformative communication supply chain solutions™ that streamline the way key communication assets are produced, maintained and optimized throughout an enterprise. SHIFT has provided sustainable, real-world solutions for 40 years, working with global clients that include Hewlett Packard, Bridgestone and Firestone. For current updates, news and insights on how communication supply chain solutions™ are being utilized throughout the country, visit SHIFT365 Blog at http://blog.shift365.com/.  


For more information contact:

Adam Levy
Vice President of Strategic Solutions - SHIFT
Direct Phone: 847.824.4400 ext. 3315
Email: alevy@shift365.com

SHIFT
95 Bradrock Dr.
Des Plaines, IL 60018
Phone: 847.824.4400
Website: http://www.shift365.com

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SHIFT is a Chicago-based provider of customized, transformative communication supply chain solutions™ that streamline the way key communication assets are produced, maintained and optimized throughout an enterprise.