DIR Incorporated Research Leads To RJ Reese Integrity Insurance Rebranding

Feb. 11, 2011 - PRLog -- At a time when insurance companies are under greater scrutiny for not fulfilling commitments to policyholders, RJ Reese Insurance continues to deliver on its promises, based on findings from online research.

RJ Reese & Associates, a 20 year-old veteran of the auto, home, business, health and life insurance industry within Michiana recently brought on DIR Incorporated to conduct online research to measure the value of its brand amongst their stakeholders. They found that “the general image of RJ Reese & Associates Insurance does not do justice to who RJ Reese Insurance really is.”

As a result, the company is rebranding—developing a new logo, online advertising campaign and external messaging to better match the expectional service RJ Reese Insurance provides with integrity.

Robert J. Reese, the company’s Principal agent, plans to unveil the new RJ Insurance rebranding campaign to stakeholders within the next few months. The redesigned logo can be seen along within this release. Revised messaging, brochures, print and electronic materials all centered on the RJ Reese theme, "Insured with Integrity.™” will surface soon, as well.

“We were pleased to hear about the positive response from our stakeholders. We did learn, however, that our communications did not reflect these attitudes … that we are changing, improving and on the move,” Reese commented. “When that happens, it’s time to assess a rebranding effort. At RJ Reese Insurance, we have always focused more on reviewing and delivering excellent insurance and benefit products than on the company’s image. But given the challenging times facing the insurance and benefits industry, our team and I believe that it is critical that our agents, our policyholders and our prospective policyholders know that RJ Reese Insurance is a company they can trust to do what we say we will do. That with us they are "Insured with Integrity.™ ”

In 1991, Robert J. Reese applied his years of experience toward the creation of RJ Reese & Associates, which has since risen to become one of Michiana's most trusted insurance and benefit providers. As a member of the Elkhart Chamber of Commerce the company began to explore partnership opportunities with 3 - time J.D. Powers and Associates award winner for customer service ... Erie Insurance.

To learn more about RJ Reese Insurance visit: http://www.rjrintegrity.com

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