Active Wear for Kids: Overhere! Joins Zio Sport, Will Represent Company in United States, Europe

Dec. 20, 2010 - PRLog -- AUSTIN, Texas - Children’s active wear company, Zio Sport, named Overhere! as its new clothing representative in the Southeast, Northwest and Europe. In addition, Overhere! Marketing will assist Zio Sport in its marketing efforts.

Lorna and Robert Boot, the creative duo behind Overhere!, bring more than 35 years of experience in the clothing industry. Most recently, Overhere! helped children’s clothier, Knuckleheads, achieve unprecedented growth.  

“We are excited to bring Lorna and Robert to the Zio Sport team,” said Zio Sport co-founder Mindy Kratsas. “They have a successful track record in the children’s clothing industry.”

“Zio Sport has a distinct European feel to it,” said Robert Boot. “This is not traditional kid’s clothing. It is the clothing kids like to wear and play in everyday. It is cool and comfortable at the same time. Another thing I like about Zio Sport is the attention to  detail with the pockets and the stitching.”

The Boots operate the Overhere showroom at AmericasMart Atlanta. Zio Sport will be featured in their Atlanta showroom along with other nationally-recognized lines: Knuckleheads, Hula Mula, Baby Legs, Me in Mind, Diaper Dude, Ma Petite Amie, Mini Maniac, Scout, Pink Axle and HipBabies. See more about Overhere! at www.overheremarketing.com.

About Zio Sport:
Nothing says, “get out and play” like Zio Sport. The Austin, Texas-based company outfits kids around the country with high-quality, active wear for ages 4-14. At Zio Sport, it’s all about the kids. In fact, Zio Sport consults with children in the color, fabric and style of all their clothing. This family-owned company encourages a healthy lifestyle with the simple idea that kids who are comfortable, keep playing longer. Zio Sport started when a grandmother and two mothers felt there was a void in high-quality, stylish sportswear for children. Just months later, the three developed their own line of children’s active wear. Now Zio Sport is available online and in select retail stores nationwide. Learn more about Zio Sport at www.ziosport.com.

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