Travis Harvey Echo Stats Reporst Charity Initiative Promises Huge Panel

Dec. 17, 2010 - PRLog -- Fort Lauderdale, FL - Travis Harvey of Echo Stats Research, a state of the art marketing  research and consulting firm, reports that the professional association CMO Council has announced the launch of ‘Pause for a Cause’, a program which aims to direct millions of dollars in funds to global good causes in exchange for survey responses. Major charities and corporations are among those backing the initiative.

Joining the CMO Council in the launch coalition are the U.S. Chamber of Commerce and many notable non-profit organisations. The partners say that by encouraging consumers to ‘survey the socially beneficial way’ they can direct ‘as much as 10 percent of the $18.9 billion spent on market research worldwide to thousands of non-profits’, by creating a global panel of millions of respondents giving their time to their favorite causes.

The campaign is the brainchild of Ed Martin, Global Head of Insight and New Methods at The Hershey Company and a senior fellow of the CMO Council, who says that in addition to helping the causes, the campaign will ‘help lower research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement and listening programs.’ In addition to Hershey, corporate backers for the program include P & G, Ford, MTV, Pepsi, Ipsos and AOL, and many others.

A dedicated campaign web site is now live at www.surveyforgood.org

About Travis Harvey and Echo Stats:

Echo Stats is a marketing research and consulting firm, focused on providing quality and accurate market evaluations. Echo States services markets nationwide through focus groups, surveys, and other quality data collection techniques. Established in 2005, Echo Stats is headquartered in Fort Lauderdale, Florida, and headed up by Travis Harvey. For more information please visit http://www.travisharvey.org

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Echo Stats is a marketing research and consulting firm, focused on providing quality and accurate market evaluations. For more information on Travis Harvey please visit http://www.travisharvey.org