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| Arthur Rutenberg Homes Groundbreaks for New Model Home at Crescent Resources' Springfield CommunityArthur Rutenberg Homes, America's Largest Franchise Homebuilding Company, Announces Official Groundbreaking for First Model Home at Crescent Resources' Springfield Community in Fort Mill, SC.
By: A F Prince Associates PR, Charlotte NC Arthur Rutenberg Homes Has Broken Ground for its First Charlotte Area Model Home in Crescent Resources’ Springfield Community in the Greater Charlotte NC Area CHARLOTTE, NC -- Arthur Rutenberg Homes’ South Charlotte franchise, Paragon Homes of Charlotte, today broke ground for its first Model Home in the Charlotte area at Crescent Resources’ Springfield community in Fort Mill, S.C. The new 3,914 square-foot Model Home in Springfield officially launches the Arthur Rutenberg’s new Southern Design Collection as part of the company’s progressive growth strategy for both the Greater Charlotte area and Carolinas Region. Present for the ceremonial groundbreaking were Rutenberg franchise Co-Owners Jim Rosewater and Mitch Genda; along with James Martin, vice president of Crescent Communities, Craig Martin, vice president of Crescent Communities Realty, and Joe Walker, development manager with Crescent Resources. “Our new showcase Model Home named ‘The Asheville’ is our first store front in Charlotte,” stated Rosewater, “and features a distinctive French Country inspired exterior.” The model home is located on a half-acre wooded homesite situated on the scenic 18th green of Springfield’ As Rosewater further explained, “Our Model Home in Springfield will allow us to visually demonstrate what makes Arthur Rutenberg Homes different from other builders. Home buyers today are clearly more conservative, yet they don’t want to sacrifice aesthetics or functionality. So, our model will live, look and feel like a million-dollar home without the million-dollar price tag. We believe customers will be amazed by the value we will deliver. Our new Southern Design Collection was developed to deliver incredible home designs finished luxuriously at prices that were considerably higher just a few years ago.” At Springfield and throughout the Charlotte Area, Paragon Homes of Charlotte will build custom homes from their exclusive Southern Design Collection, created for the Carolinas homebuyers. Initially, the new home designs will range in size from 2,830 to more than 5,000 square feet and, as the company confirmed, with an emphasis on customization and competitive pricing. Rosewater also confirmed three new home designs “on the drawing board” to debut soon. “We want buyers to personally experience the designs, see the craftsmanship and appreciate the value. Rutenberg is famous for its open designs that bring the outdoors in and the indoors out. And our wooded homesite on the Springfield golf course is the ideal location for demonstrating that,” Rosewater added. “The Arthur Rutenberg national buying power and unique purchasing systems,” he emphasized, “means we don’t have to cut corners and can offer all the custom features, modifications and luxuries our homebuyers want, without breaking the bank. We also team with the best of local craftsmen and suppliers.” Just four months ago, Arthur Rutenberg Homes confirmed the location of its Carolinas headquarters in Charlotte and its regional plans to become a prominent leader in custom and luxury homebuilding in key markets throughout the Carolinas. The Springfield Model Home launch is a pivotal part of the Arthur Rutenberg Homes growth strategy for the Carolinas region. To date, there are three Arthur Rutenberg Homes franchise homebuilding companies in the Carolinas – two in the Charlotte area, one in Myrtle Beach, SC – with additional franchises to be announced by first quarter 2011. As Jim Rosewater stated, “The Springfield community has successfully demonstrated the strength of the Crescent brand and staying power within the Charlotte market. Our company is honored to build in this community and is inspired by Crescent’s dedication to excellence and understanding of today’s homebuyers’ needs.” James Martin, Crescent Communities vice presidents, stated, “The additional of Jim Rosewater’s experience and Arthur Rutenberg Homes’ design portfolio to Springfield is exciting. But, we’re equally excited to be working again with Mitch Genda, who brings his history of building custom homes in Crescent communities.” Regarding The Paragon Homes of Charlotte Team: Mitch Genda serves as president of Paragon Homes of Charlotte and is the current vice president of the Home Builders Association of Charlotte. Jim Rosewater further serves as regional vice president for the Arthur Rutenberg Homes’ Carolina Region. Under the direction of Mitch Genda, Paragon Homes offers custom home remodeling and additions services. The company recently completed a major remodeling project at The Club at Longview for an 8,000 square-foot private residence. The company will also build custom homes for clients who own their own homesites. In addition to Springfield, Paragon Homes of Charlotte has become a Featured Builder at Cheval in Mint Hill, an equestrian luxury community, and at the waterfront community of Heron Cove on Lake Wylie. The company will soon announce additional South Charlotte luxury home community locations. ABOUT ARTHUR RUTENBERG HOMES: Headquartered in Clearwater, FL, Arthur Rutenberg Homes, Inc., is America’s largest franchise network of custom homebuilders, currently with 30 independently owned and operated franchises in the Southeast, Florida, Georgia and the Carolinas. The company was founded by Art Rutenberg in 1978 after an already highly decorated career. Honored as National Builder of the Year and inducted into the National Home Builders Association’ ABOUT CRESCENT RESOURCES: Crescent Resources is a real estate development company with interests throughout the southeastern United States. Established in 1969, the Charlotte-based company develops single-family, multifamily and resort residential communities. Crescent also owns and manages business and industrial parks and shopping centers. Visit www.Crescent- ABOUT SPRINGFIELD: Springfield is surrounded by the small-town charm of Fort Mill, S.C. Just minutes from Charlotte, N.C., the community features a five-acre Orchard Park amenity center, a full-time activities director, access to an award-winning public school system and a picturesque golf course. Nearly half the community is dedicated to open space, including sidewalks, parks and a walking trail, and 63 percent of the homes overlook the golf course. Owners are also members of the Anne Springs Close Greenway, which is adjacent to the community. The Greenway features 2,300 acres and 32 miles of trails for walking, biking and horseback riding; membership is included with each home. ►To learn more about Arthur Rutenberg Homes, please visit www.ARHomes.com . ►To learn more about Crescent Resources and Springfield, please visit www.Crescent- ►Note to Media: For additional information or photos about Arthur Rutenberg Homes, please contact - Angela Prince, AF Prince Associates Public Relations aprince@AFPrince.com 704-888-3073 (office) 704-507-2699 (cell) # # # End
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