Raleigh-Based Atlantic Creative Communications, Inc. Creates Videos that Touch Women’s Hearts

Dec. 16, 2010 - PRLog -- RALEIGH, N.C. - Atlantic Creative Communications, Inc. was chosen to create and produce videos designed to help our nation become proactive about heart health. This joint venture with NatureMade® and WomenHeart: The National Coalition for Women with Heart Disease was dubbed the 100,000 Heartbeats Campaign. The interactive site (http://womenheart.naturemade.com) provides viewers the opportunity to see and hear actual stories of women around the country who are heart disease survivors. By watching these videos, these WomenHeart Champions are helping to unlock NatureMade’s® $100,000 donation to WomenHeart.

Raleigh-based Atlantic Creative Communications sent their crew around the United States to film these moving and informational stories. Now, whenever viewed, NatureMade® makes a donation to the WomenHeart, all in an effort to educate on the importance of heart health and support women living with heart disease. In addition, by interacting with other elements on the site, users can create additional NatureMade® donations for WomenHeart.  

Women are touched by this series of videos produced by Atlantic Creative in collaboration with Ignite Social Media. Many viewers were shocked to learn that heart disease is the leading cause of death in women. One viewer commented, “I’m amazed at the strength these women possess.” Another wrote, “Glad this site exists to inform women of the risk of heart attacks.” One more wrote, “Be aware, pay attention to your bodies!  Who ever knew that back pain is one of the symptoms?” The use of social media is giving a voice to women everywhere who want to help educate others about this deadly disease.

According to Ignite Social Media, the agency entrusted with creating this healthy heart campaign, “An organization can implement social media by keeping up with the trends, filtering the noise and utilizing sound strategies that fuse content and technology. Choosing and applying the correct social media tools was essential in achieving the goals of NatureMade® and WomenHeart for this endeavor.”

The Atlantic Creative crew who filmed and created the videos, along with the ever-increasing power of social media, succeeded in developing a highly effective program for the 100,000 Heartbeats Campaign at http://womenheart.naturemade.com.

# # #

About Atlantic Creative Communications
Atlantic Creative Communications is multimedia firm specializing in high-quality audio and video production for corporations, non-profits and organizations. They provide services for online marketing, corporate communications and television advertising designed to connect with audiences, deliver actionable messages and provide an ongoing return on investment. For more information, visit http://www.accav.com or call 919-832-2220.