Travel and Hotel Public Relations Embrace Online Media for Maximum Exposure

Dec. 9, 2010 - PRLog -- With search engines now the primary resource for travel planning a public relations campaign that gets visibility online makes the most sense, according to Lorraine Abelow, president of Abelow PR, which specializes in travel and hotel public relations. A recent study by Google found that 64% of personal leisure travelers and 65% of business travelers use search engines to begin their travel planning.

Now is the time to ensure that your brand is positioned to capitalize on these trends and it makes the most sense to engage a boutique PR agency that knows how to harness the power of the web in producing optimized press releases and securing online coverage is going to be the most effective in today’s Internet-based world.

The media landscape has changed dramatically over the past decade, and travel public relations campaigns and hotel public relations programs need to reflect these many changes. There are more tools at your disposal than ever before, presenting new and exciting ways for reaching your desired audience. This should be welcome news for travel destinations the world over, provided that you have enlisted the services of an experienced, media-savvy agency with a strong track-record!

Abelow PR is a dynamic, award-winning boutique PR firm with over twenty-five years of experience crafting and executing highly successful campaigns the world over. Backed by nearly thirty-years of industry experience, Lorraine Abelow has worked with some of the biggest names in the travel field, including Hilton International, Virgin Atlantic Airways, Trump International Hotels, and a number of individual properties around the world. Moreover, Lorraine and her dedicated team of experienced professionals have secured coverage for clients in the most well-read, influential media outlets today, including the New York Times, Travel + Leisure, and The Wall Street Journal.

Abelow PR is a boutique PR agency that, unlike other agencies delegates the day-to-day work to junior staffers, offers principal-level involvement that simply does not exist within the larger firms today. The agency maintains an impress list of personal press contacts, which rivals that of even the largest firms, yet the agency’s smaller size and lower overhead costs enable them to offer you a comprehensive campaign at a much lower-cost.

As a consequence of the agency’s long-standing media relationships, a substantial number of press actually seek the agency out for information on the hottest properties and travel trends.

Visit the firm’s website for more info at www.abelowpr.com

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Boutique PR agency with 25 years experience in hotel and luxury goods and services. Clients have included Trump International, Four Seasons Hotels and Virgin Atlantic.