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ABSEM Gets VPM's automotive site network back on the road with online marketing
It's been a tough time in recent years for the automotive industry, yet Chicago based Virtual Project Manager Inc. continues to grow, thanks to business development and search engine marketing expertise from search marketing agency ABSEM.
The business grew steadily up until 2009, when it reached the ceiling encountered by most small businesses; the founders no longer had enough time to run the business and implement all the new ideas and projects that were critical for the business’ continuing growth and long term stability.
In 2010, VPM turned to ABSEM’s Naval Kumar for assistance.
“We discovered that our growth as a business was limited by our time, so we gave ABSEM all of the projects that had been sitting on the shelf to see where they could help us”, said Mike. “Projects had been piling up. They were vital to help us grow the business, but we had no time so we decided to outsource them to move the business forwards”.
Mike brought Naval up to speed on VPM’s business model, marketing campaigns and projects and ABSEM were quickly able to get several new projects off the ground.
Naval says, “We could see where Mike and Dennis had done a great job of getting the foundations of the business in place and we could see how their new projects strengthened this and gave them a platform for further growth. We were able to implement some changes to their websites and campaigns very quickly that made a positive difference, as well as bringing our expertise and resources to bear on the projects that had been on hold”.
ABSEM immediately began to optimize VPM’s existing websites and started work on new projects.
During the recent recession, VPM had to cut back on marketing spend, however ABSEM were able to maintain lead conversion rates even during this time, giving VPM an excellent foundation for success in today’s growing economy.
Naval says, “We knew for VPM to succeed within the Automotive vertical in the US they would need to compete with bigger, established brands.
They had wanted to launch a flagship site which they could finally achieve with ABSEM helping to manage and maintain Search Marketing activities for the other sites.
Our experience in the industry helps us stay ahead of the competition for our clients. We create competitive analysis to understand what the competitors are doing and to ensure we are thinking ahead and constantly growing for our clients.”
ABSEM played a vital role in the site architecture and design, creating a comprehensive layout of the new site and its navigation, lead generation mechanism, sales funnel, content areas, advertising spaces, user interaction points and more.
ABSEM program managed the entire process, engaging a designer to ensure the visual layout complemented the site layout to position VPM’s brand alongside established competitors.
Within a very short time, VPM had launched a total of three new websites and, according to Mike Lambert, “We’ve seen increases in our page ranks and the search engines are definitely looking at our websites more positively, thanks to ABSEM’s work. Our new lines of business have immediately been a big success. We can see the source of every lead, the campaigns that ABSEM created and optimized for us are performing well and we have been able to open up new lines of business that we hadn’t previously explored”.
“Thanks to our positive experience with ABSEM, we have now outsourced other areas of our business too, such as web development, link building and copy writing. ABSEM manage some of these suppliers for us, freeing up even more of our time”, says Mike. “We want freedom to move on and do different things, to grow our business and explore other ventures and ABSEM have given us that freedom”.
The websites that ABSEM have optimized and developed for VPM are as follows:
ABSEM is a knowledge based, boutique Search Marketing Agency providing scalable Internet Marketing strategies which complement all Digital Marketing channels.
ABSEM is an independently owned Search Marketing Agency with operations in London, England & Los Angeles, California and more than 15 years of experience in the Search Marketing industry.
ABSEM specializes in Affiliate Marketing Management, PPC Management, SEO Services and Social Media Marketing.
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ABSEM is a knowledge based, boutique Search Marketing Agency providing scalable Internet Marketing strategies through all Digital Marketing channels.
ABSEM delivers Affiliate Marketing, PPC Marketing Management, SEO Services and Social Media Marketing.