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Follow on Google News | Competing For Share Of Global Road Traffic Industry Spend In 2010-2011"Competing For Share Of Global Road Traffic Industry Spend In 2010-2011" analyzes how industry suppliers' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011...
By: www.chinaccm.com/report "Competing For Share Of Global Road Traffic Industry Spend In 2010-2011" is a new report published by ICD Research that analyzes how industry suppliers' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the road traffic industry. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels. Table of Contents Chapter 1: Executive Summary Chapter 2: Introduction Heading: Profile Of Survey Respondents Chapter 3: Industry Dynamics Heading: Revenue Growth Expectations In The Road Industry Heading: Future Developments In Competitive Structure In The Industry Heading: Merger And Acquisition Activity Predictions Chapter 4: Road Market Growth Outlook Heading: Regional Growth Forecasts In The Road Industry By Country Heading: Market Growth Forecasts By Industry Sector Chapter 5: Threats And Opportunities For The Road Industry Heading: Leading Business Concerns For The Period 2010-2011 Heading: Key Actions To Overcome Business Threats: Cost Management Heading: Key Actions To Overcome Business Threats: Driving Sales Heading: Key Supplier Actions To Maintain And Win Buyer Business Chapter 6: Road Industry Supplier Marketing Spend Activity Heading: Annual Marketing Budgets: Road Industry Suppliers Heading: Planned Change In Marketing Expenditure Levels: Road Industry Suppliers Heading: Future Investment By Media Channel: Road Industry Suppliers Heading: Supplier's Future Investment In Marketing And Sales Technology Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011 Heading: Key Marketing Aims For 2010: Suppliers To The Industry Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry Chapter 8: Appendix List of Tables Table 1: Count Of Global Road Transport Industry Survey Respondents By Company Type (Number Of Respondents) Table 2: Buyer Respondents By Job Role (% Buyer Respondents) Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents) Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents) Table 5: Buyer Respondents By Region (% Buyer Respondents) ... List of Figures Figure 1: Company Revenue Growth Optimism Trend In The Global Road Transport Industry (% All Respondents) Figure 2: Company Revenue Growth Optimism Trend By Global Road Transport Industry Company Type: Road Infrastructure Developer / Equipment Manufacturers, Road Maintenance Company / Suppliers, Outsourcing And Support Service Companies (% All Respondents) Figure 3: Company Revenue Growth Optimism Trend In The Global Road Transport Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents) Figure 4: Company Revenue Growth Optimism In The Global Food And Drinks Manufacturing Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents) Figure 5: Key Expected Changes In Business Structure In The Global Road Infrastructure Developer / Equipment Manufacturer Industry (% Road Infrastructure Developer / Equipment Manufacturer Respondents) Figure 6: Key Expected Changes In Business Structure In The Global Road Maintenance Company / Supplier Industry (% Road Maintenance Company / Supplier Respondents) Figure 7: Key Expected Changes In Business Structure In The Global Outsourcing And Support Service Company Industry (% Outsourcing And Support Service Company Respondents) Figure 8: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Road Infrastructure Developer / Equipment Manufacturer Industry (% Road Infrastructure Developer / Equipment Manufacturer Industry Respondents) Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Road Maintenance Company / Supplier Industry (% Road Maintenance Company / Supplier Industry Respondents) ... # # # ChinaCCM.com is China's leading industry consultancy expert offering industry intelligence and research solution, ChinaCCM Market Research Centre is a research division focusing on professional market survey and industry research. End
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