Business Intelligence Competency Center - 18 million reasons why e-cuity is the BICC Leader

Nov. 22, 2010 - PRLog -- HDG, a hospitality marketing and services firm, released their financial summary today for their investors. While they noted moderate growth of 2.2% from 2009, the profitability of the company sky rocketed due to overall management of operating expenses, operating methods and more strategic focus on promotional offerings. "Prior to 2010, we had planned our promotional offerings based on our  gut feel and personal experience. We actually felt like that was not an area of concern for us as we had managed our business for over 15 years and been successful. When e-cuity delivered the capability of seeing all of our information across the company, we were also able to use predictive analysis based on the history of data we now had access to. Our strategy shifted when we saw that we could actually predict outcomes that were highly accurate, which improved our effectiveness and revenue", stated Dean Sutton, EVP of Marketing.

Operating cost and methodologies saved the company over $13 million in 2010. "Everything from bad data in our crm to multiple versions of bookings and revenue information not only impacted our planning, but it increased our cost of analysis and auditing because of the number of hours our staff and our auditing firm was spending in scrubbing information. e-cuity came in and not only recognized our present needs, but they enhanced it by understanding what the future needs may evolve into. By far, they are the best solutions vendor relationship we have.", Mr. Sutton notes.

Visit e-cuity at http://www.myecuity.com or call us at 888-358-7988.

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E-Cuity Corporation, established in 2004, is the leading forensic data analysis and business intelligence competency center consulting group. Certified by the Enterprise Intelligence Symposium, we help organizations obtain total visibility internally.