Hilton Worldwide Appoints Found To Support Its Online Strategy

Nov. 1, 2010 - PRLog -- Found, the newly-launched Performance Marketing agency, has won the exclusive rights to provide strategic brand protection activity for Hilton Worldwide.

Found have been tasked with delivering a campaign which not only ensures that Hilton Worldwide experiences reduced leakage to competitors’ sites, but also enables broader coverage on geotargeted terms, utilising map-based landing pages which provide an alternative and effective user experience.

Peter Norris, Search & Direct Response Marketing Manager for EMEA & APAC at Hilton Worldwide, says: “Found has succeeded in monetising our long tail keywords via the creation of compelling & bespoke landing pages; crucially without cannibalising existing, centrally-managed search engine marketing.”

Found, which was borne out of the multi award-winning Artemis8 agency, now pulls together the key Online Marketing services of Search, Mobile, Social, Affiliate Management, Brand Protection and Optimisation under a very clear Performance remit.

Tina Judic, Managing Director of Found, explains: “As an award-winning agency, the Artemis8 team had already gained a significant reputation for finding new ways to build its clients’ businesses online; through maximising search engine dynamics, utilising different ways of adapting technology or simply thinking out of the box. We therefore pride ourselves in always staying ahead of the game and the launch of Found has given us the opportunity to extend our knowledge and expertise in an industry that has evolved dramatically over the past year; rightfully demanding a heavier reliance on Performance-based activity across a whole range of online channels including Search, Social and Mobile.”

“Hilton is one such brand that is now arming itself with the right skills and support to be able to maximise its online activity through these channels still further and we are delighted to be able to assist.”

-ENDS-

November 1, 2010

About Found
Found marks a new chapter for the Online Marketing industry, employing Best People to provide the Best Service to deliver the Best Performance. It is focused on masterminding highly effective performance-based marketing campaigns which push the boundaries across the Search, Social, Mobile and Affiliate sectors.

As experts in driving quality online traffic for such brands as lastminute.com, Disney, Vodafone, Premier Inn and the Post Office, the performance marketing agency, formerly Artemis8, specialises in return on investment model, which provides advertisers with a risk-free marketing solution.

Currently holder of the a4uAward for Best Paid Search Partnership with close client, Premier Inn, and finalists in the NMA Effectiveness and Travolution Awards, the Found team has gained a reputation for finding new ways to build their clients’ businesses online; be it through maximising search engine dynamics, utilising different ways of adapting their technology or simply thinking out of the box to achieve powerful results.

About Hilton Worldwide
Hilton Worldwide offers business and leisure travellers the finest in accommodations, service, amenities and value. Since Conrad Hilton bought his first hotel in 1919 in Cisco, Texas, it has expanded geographically, produced original hotel and travel concepts, and developed innovative technologies to enhance the guest experience. Today Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.

With more than 3,600 hotels in 81 countries, its trusted portfolio of hotel brands includes the Waldorf Astoria, Conrad, Hilton Hotels & Resorts, Doubletree, Embassy Suites, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.

Since its founding 90 years ago, Hilton's commitment to creating exceptional guest experiences remains unchanged, and its more than 130,000 team members continue to bring the highest quality of service to the world's visitors.


For further information, please contact:
Julie York, FYA Ltd, Tel: 01208 851982, Mob: 07774 207870 or Email: julie@fyassoc.co.uk