New release: Co-Founder of the First Dot-Com Agency Writes on the New Type of Leadership

Oct. 15, 2010 - PRLog -- NEW YORK CITY — October 14, 2010 — Liquid Leadership author Brad Szollose explains how it is time for Corporate America to step into the 21st century of Management - Gone is the old model of top-down hierarchy. A competitive landscape that is now global, a glut of information, a bumpy economy and a workforce that is young – and a little bratty – is forcing companies to rethink their approach to management. Brad speaks from 30 years of entrepreneurial and board room experience when he discusses how to integrate a diverse set of people into creative, cooperative, productive teams. The book, which was released on October 10th, gives managers the tools they need to nurture and lead a vastly heterogeneous workforce—from the Gen Y freelancer to the Baby Boomer in the corner office.

Liquid Leadership will be available in hardback (ISBN 978-1-60264-516-5) on www.bloomingtwig.com, www.amazon.com, or www.barnesandnoble.com. More information can be found at the author’s web site www.liquidleadership.com.

To schedule an interview with Brad Szollose, contact Pamela Pelletier at pamela@bloomingtwig.com.

Press materials and review copies are available upon request.

About Brad Szollose: Brad has over 30 years of entrepreneurial experience yet is no stranger to the Boardroom - during the Dot Com Era of the early 90's, Brad co-founded K2 Design, Inc. which later raised over $7 million through private placement and an IPO. As a C-Suite Executive, Brad applied his unique management style to a young, tech-savvy Generation X & Y Workforce producing great results. Brad’s management model won K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Among Employees. Visit www.bradszollose.com for more information.

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Blooming Twig, based in New York City, is the publisher of award-winning books that matter, from self-help to children’s fiction. We publish between 15 and 20 new titles each year, and are distributed in the United States and internationally.