Local Company TechNiche International Honored With SuperZoo 2010 New Product Award

Sept. 24, 2010 - PRLog -- MONROVIA, CA - SuperZoo 2010, the national show for pet retailers, announces that the local company TechNiche International won 1st Place in the Best New Dog Product category during the show’s third annual New Product Awards. TechNiche International was recognized for exemplary innovation with the HyperKewl Evaporate Cooling Dog Coat.

SuperZoo 2010 was held in September at the Mandalay Bay Convention Center in Las Vegas. SuperZoo’s New Product Awards program was one of several new initiatives launched at SuperZoo three years ago to strengthen relationships between exhibiting manufacturers and retailers. Attending buyers voted on their favorite items from the SuperZoo New Product Showcase during the first day of the show.  First through third place awards were given to exhibitors in seven categories: Aquatic, Bird, Cat, Dog, Reptile, Small Animal and Miscellaneous.

“WPA is thrilled to report the success of SuperZoo 2010,” said Doug Poindexter, president of the World Pet Association. “We remain dedicated to providing the most valuable experience possible for our exhibitors and attendees and look forward to another great show in 2011,” Poindexter said. “TechNiche International and their HyperKewlTM Evaporate Cooling Dog Coat is a fantastic example of the original and innovative new products advancing the dog product sector and the pet industry as a whole. We look forward to what TechNiche International brings to the table at next year’s SuperZoo.”

For more information about TechNiche International, call 1-888-823-2665 or 760-476-0654. For more information on SuperZoo, visit www.SuperZoo.org or call (800) 999-7295.

ABOUT THE WORLD PET ASSOCIATION
The World Pet Association (WPA), formerly the World Wide Pet Industry Association, is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services.  As society’s “humanization” of pets grows stronger, WPA knows it is important to inform and educate the general public to ensure safe and healthy lifestyles for our animal friends. WPA plays host to America’s Family Pet Expo, the world’s largest pet and pet products expo, hosted annually in Costa Mesa, Calif., and beginning in July 2011 in Puyallup, Washington The organization also holds SuperZoo (www.superzoo.org), an annual pet industry trade show that showcases a comprehensive collection of exhibits and offers a variety of informative educational seminars known as SuperZoo University.  WPA also offers Pet Industry Briefs, a free weekly e-newsletter providing vital industry information at your fingertips. For more information on WPA or to sign up for Pet Industry Briefs, please visit www.worldpetassociation.org.

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TechNiche International designs and manufactures personal climate control clothing and accessories for people and their pets. Our HyperKewl and TechKewl vests help to keep you cool, while our IonGear and ThermaFur vests generate heat to keep you warm.