Mom's Choice Awards Names Pretty Brainy Smart Tees Gold Recipient in Gear & Accesories

Parents, children and experts in media and education have honored Colorado designer Pretty Brainy for the top Gold award for an innovative tee shirt design for 'tween girls. The girl-inspired product combines math, bios and responsible manufacturing.
Sept. 19, 2010 - PRLog -- The Mom's Choice Awards® has named Pretty Brainy Smart Tees for Smart Girls the Gold Recipient in family friendly gear and accessories. Based in Fort Collins, Colorado, Pretty Brainy designs products that help ’tween girls stay engaged in interests that would lead to their future careers.

The Mom’s Choice Awards® (MCA) is an awards program that recognizes authors, inventors, companies, parents and others for their efforts in creating top-quality family friendly media, products and services. Pretty Brainy’s Smart Tees received the organization’s Gold award for production quality, educational value, entertainment value, originality, appeal, cost, and design innovation. Inspired by ’tween girls, the winning tee shirt design combines math crib sheets, inspiring stories and embellishments to render a first-of-its-kind product, says company chief executive officer Heidi A. Olinger.

The girls’ printed tee design was created by Olinger, who founded Pretty Brainy in 2008. Abbie Kozik of Abbie Kozik Design, Denver (, collaborated with Olinger in developing the design and creating the Pretty Brainy brand identity.

Parents, educators, librarians and retailers rely on MCA evaluations when selecting quality materials for children and families. The Mom’s Choice Awards® seal helps families and educators navigate the vast array of products and services and make informed decisions.

Contest Judges. An esteemed panel of judges for the awards includes education, media and other experts, as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors and scientists. A sampling of our panel members includes the following individuals:

•   Julie Aigner-Clark, creator of Baby Einstein and The Safe Side Project.
•   Dr. Twila C. Liggett, ten-time Emmy-winner, professor and founder of PBS’s “Reading Rainbow.”
•   Jodee Blanco, New York Times best-selling author.
•   Priscilla Dunstan, creator of the Dunstan Baby Language.
•   Patricia Rossi, host of NBC’s “Manners Minute.”
•   Dr. Letitia S. Wright, D.C., host of the “Wright Place™” TV Show.
•   Catherine Witcher, M.Ed., special needs expert and founder of Precision Education, Inc.

Judging Process. MCA judges are bound by a strict code of ethics that ensures expert and objective analysis free from manufacturer association. The evaluation process uses a propriety methodology in which entries are scored on a number of elements that include production quality, design, educational value, entertainment value, originality, appeal and cost.

To be considered for an award, each entrant submits five identical samples of a product. Entries are matched to judges in the MCA database. Judges perform a thorough analysis and submit a detailed assessment. Results are compiled and submitted to the MCA Executive Committee for final approval. The end result is a list of the best in family friendly media, products and services that parents and educators can feel confident in using.

For more information on the Mom’s Choice Awards® and the honorees, visit

For more information on Pretty Brainy, Inc., and its Smart Tees for Smart Girls, visit

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Pretty Brainy, incorporated in October 2008, designs apparel and accessories expressly for girls 7 to 14 years old, or 'tweens. Our mission is to elevate the perception and expectations of what girls are capable of in the world. Our medium: 'tween fashion.
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