Mosnar Communications Reveals Top Three Insider Secrets for Luxury Branding on Facebook

Sept. 16, 2010 - PRLog -- (World Wide Web) Mosnar Communications today announced to reveal top insider secrets for luxury branding on Facebook. Citing that luxury brands can utilize Facebook to engage, target, and attract affluent audiences to grow demand for luxury goods and services. The luxury PR firm has organized a Facebook Group devoted entirely to Social Media Luxury Branding…How-to Get It Right. The group is intended exclusively for luxury branding management and members receive free insider tips specifically for social media luxury branding.

According to CR Cataunya Ransom, Lead Publicist for Mosnar Communications, affluent audiences are actively on Facebook in profusion. She asserts that luxury brands are promoting to sell luxury goods and services via Facebook over engaging affluent audiences. Ransom feels that luxury brands must build credibility on Facebook by engaging wealthy consumers first. Additionally, Ransom maintains that there are strategic approaches for luxury branding on Facebook to encourage demand to purchase luxury goods and services.  

“Luxury brands can actually find and attract luxury consumers on Facebook,” stated CR Cataunya Ransom.  

However, Ransom also feels that many of the luxury brands using Facebook fail to engage to receive an increase in profit earnings. Which is the reason why she stresses the Social Media Luxury Branding…How-to Get It Right, group on Facebook was launched.

Top Three  Insider Secrets for Luxury Branding on Facebook from Mosnar Communications:

1. Build Facebook Groups vs. Fan Pages - Ransom reveals that all the hype lately has been about building Fan Pages on Facebook for luxury brands. She says if luxury brands focus on building niche Facebook groups they can develop strategic groups of friends who share common interests and create a list to engage using Facebook messages to all members in the group individually.  Direct messaging all members is only offered in Facebook groups and not Facebook fan pages.

2. Lifestyle Content on Facebook - Continuing Ransom addresses for luxury brands Facebook is the ultimate place to enhance brand awareness utilizing lifestyle content through high resolution photos, videos, and  updating fresh content consistently. These are the very actions that she feels engages wealthy audiences to want to purchase luxury goods and services.

3. V.I.P Exclusivity on Facebook - Further Ransom relates that affluent audiences prefer exclusivity and exclusive Facebook communities provide prestige engagement. Her views are that as more luxury brands embrace social media expect to see more private social networks that will only be affordable to the ultra-rich.

If you would like to receive tips and advice for luxury branding you can join Social Media Luxury Branding…How-to Get It Right, Facebook group via the link provided http://www.facebook.com/group.php?gid=103497586377539 .

Contact Mosnar Communications directly via their website at http://MosnarCommunications.com .

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Mosnar Communications offers PR representation for luxury brands, jewelry designers, beauty spas, luxury vacations, and private jets. Designing luxury PR campaigns to attract desired target luxury audiences to build credibility and brand awareness.