Strategies I Use To Promote My Website

Sept. 9, 2010 - PRLog -- Someone came to me one day and said, “My website has been live for three months. I’ve only had five visitors, and they didn’t buy. Please help me promote my website!” How do I promote my website so people will visit? This is the question I hear most often from small business owners, professional firms, and people who are trying to run home-based businesses. It is the right question to ask. Recent studies indicate that at least 86% of people looking for a business use internet search. Web visibility for any business needs to be a primary consideration.

The vast majority of people who say, “I need to know how to promote my website” think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?

A recent study showed that 97% of those who conducted the 61 billion searches performed every month do not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal. If you cannot accomplish that, you can buy a sponsored ad that will appear high on the first page.

How Do I Promote My Website?

The kind of website promotion that achieves those results requires an integrated marketing plan. You can manage it yourself, hire a marketing firm to do everything for you, or work with experts who will provide the expertise you need on your marketing team. Only you can what you have the time and knowledge to do and what you afford to outsource. Then you must customize to address your market and to best present your company. The way I promote my website will be different from the way you promote your website.

What are the Best Tactics to Promote My Website?

Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.

- A professionally constructed website

- Research to identify the right keywords

- Optimize your site and all content for the search engines

- Buy some sponsored ads on search engines

- Use social media to create interest and to build links to your website

- Plan your blogging

- Link various pages of your site

- Develop content for your site regularly

- Market articles you write

- Press releases and other steps to attract the media

- Submit the site to search engines, directories and indexes

- Take full advantage of local search

- Effective landing pages

- Have a lead generation strategy

- Invest in a lead management system of some kind

- Offer free items or information to get people to join your mailing list.

Once you master these tactics you will know how to “promote my website.” If you can learn how to do each of these tasks, or find someone who knows what they are doing, and you can weave these together into an integrated marketing and sales strategy – don’t forget sales – you will be well on your way to driving quality traffic to your site. This is the best advice I can offer when you ask me, “How do I promote my website?

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